TPY Ji'nan Branch Company Life Insurance Business Service Quality Evaluation Research

Since the reform and opening up,the insurance industry has become one of the fastest growing industries in the national economy.In the insurance industry,the average annual growth rate is over thirty percent,which has a great impact on people's daily life.After China joined WTO,a large number of foreign insurance companies will enter into the domestic insurance industry,promote the overall competitiveness,but the domestic insurance company and the world insurance industry of developed countries compared to the insurance company,China's insurance industry is at a primary stage,China competitiveness of insurance market is still too weak.Therefore,for China's insurance companies must understand customer needs in all aspects,continuously improve customer satisfaction,make their own insurance companies in an invincible position in the fierce market competition,to sustainable development.The overall structure of this paper is divided into six parts,each part of the specific contents are as follows: the first part,introduction.This part mainly introduces the research background,the research questions,the domestic and foreign research present situation,the research method as well as the deficiency of this article.The second part,the definition of the concept and related theory overview.From the concept of the definition,service quality evaluation theory,methods,customer satisfaction theory and service quality evaluation system related theory to explain.The third part,TPY Ji'nan branch company life insurance business service quality present situation and problem analysis.The fourth part,TPY Ji'nan branch company life insurance business service quality evaluation index system construction.This chapter is mainly aimed at the TPY company's life insurance business to set the service quality evaluation index,and then according to the weight of the index calculation.The fifth part,TPY Ji'nan branch company life insurance business service quality evaluation.This chapter according to the Ji'nan TPY company life insurance business of existing customers for customer satisfaction investigation,the random distribution of customer satisfaction survey data,using the customer satisfaction evaluation model,through the fuzzy comprehensive evaluation method,the customer satisfaction index of TPY Ji'nan branch.The sixth part,conclusion and prospect.The research results of this paper will provide ideas for how to improve the customer satisfaction of life insurance companies in China,and enhance the competitiveness of China's Insurance companies.