Three Promotion Modes Of Independent Designer Brands Influence Motivation Research

In the rapid development of economy and consumers increasingly mature today, the diversity of consumer culture and value orientation of fragmentation has become an indisputable fact. Along with the continuous development of China’s creative industry and consumer is more and more under the background of the pursuit of personalized fashion, fashion designer brand, with its distinctive design originality, sharpness and operating mechanism of market reaction of flexibility, by the vast number of consumers love and. Chinese clothing designer brands emerge and grow to become the development trend of the apparel industry. Grown in the west, but with luxury brands or than other brands, because the history is not deep, insufficient support of government and industry, the development of the Chinese clothing designer is still in the initial exploratory stage.In order to promote the development of China’s fashion industry, in order to establish real with Chinese characteristics and international status of China fashion designer brand, the research emphasis of this paper is based on the clothing designer brands and fashion media, celebrity endorsements and other cooperation on the traditional business model, put forward three new model of brand promotion.In recent years, with luxury and fast fashion a lot into China, a second-tier cities of consumer tastes began to rapidly maturing, domestic buyers shop is booming. Collection and many domestic brand shop and buy a hand shop blowout and has given rise to the development of China to Europe and the United States has long been the introduction of mature pattern of Showroom and popularity. Showroom as a bridge between buyers’ shop with designers, it increased along with the introduction of domestic buyers’ shop get richer, more creative designers. Another brand mode flash shop quietly appears in the corner in the great cities of the world in recent years, this kind of store more and more get of consumer especially young hipsters, many brand guerrillas store as stimulus spending, the commercial retail new weapons against the economic crisis.For China’s clothing designer, Showroom is a powerful display of costume designer, fashion buying shop is a bridge connecting between designer and consumer, and flash shop is rapidly increasing powerful propagandist of fashion designer brand awareness and sales. Costume designer brand cooperation with more than three both reached a "win-win" effect. This article will adopt the method of literature research, case analysis and expert interview, hope to be able to give the Chinese clothing designer brand design, brand management and promotion and business philosophy to provide some guidance and help.