The Research On Marketing Strategy Of Online Designer Characteristic Brand

Nowadays, the development of China’s fashion industry and enhancement ofinformatization level have set up the advantageous platform for online fashion designercharacteristic brand. Internet users continue to rise in n recent years, online fashionshopping,which is doomed to participate in intense competitions, will share the market withtraditional shopping in near future. At present domestic fashion designer brand is still in thestage of rise, most of them are not mature, lacking the leaded market, how to stand out in thecompetition is a hot topic to research.This thesis first reviews previous experts and scholars’ literature; afterwards, analyzes theexisting online marketing strategy through the case method; At last, the author employsempirical research to study consumer demand, consumption habits and attention factors inshopping process, from the point of view of consumers. The study aims at providing supports oftheoretical basis and methods for brand development, marketing innovation, and networkmarketing management, etc.