Research On Marketing Strategy Of Gansu Taoyilang E-commerce Company

With the development of the age and the progress of economy and society,more and more people gradually began to realize the importance of health,The demand of ecological agricultural products is increasing.With the development of technology and market,the traditional retail industry,which has a long history,is accelerating into the information-based sales mode that online and offline integration,virtual and real integration deeply.The integration of online sales and outlets sales will be the main trend of the e-commerce development and transformation of commercial enterprises in the future.Gansu Taoyilang E-Commerce Company takes online and offline integrated sales as a breakthrough point,by means of the online platform and offline entity experience stores,sells a seris of eco-agricultural products-by-own.It not only has achieved phased returns but also faced many challenges.This paper takes the marketing strategy of "Longshang Thirteen Treasures" series products of Gansu Taoyilang E-Commerce Company as the research object,use SWOT and other analytical methods to analyze the internal and external environment of the product marketing strategy and the advantages,disadvantages,opportunities and threats that it faced,analyze the marketing method according to the characteristics of the products such as value,quality and so on,put forward the safeguard measures for implementing marketing strategies.it is not only beneficial to enlarge the marketing scale of the products of the company and improve the competitiveness of the company but also provide reference for the other agricultural product-sales enterprises to optimize their marketing strategies.