Development Status And Countermeasures Of Bike-Sharing Enterprises In China

With the development of Chinese economy and the popularity of mobile Internet technology,a new kind of business model is on the rise,this kind of people through a third party platform to share resources and meet the demands of daily life such as food and clothing live line business model called sharing economy,its economic,convenient and efficient features high recognition by consumers.At the present stage,the sharing mode has gradually penetrated into enterprises,individuals and various fields of life,and has become a major focus of China's economic development.The sharing economy has changed the traditional consumption pattern,bringing economic benefits as well as social benefits.In the current social environment of low carbon,environmental protection and heavy traffic,the Shared bike has emerged as a product of The Times,thus becoming a typical representative of China's sharing economy.Since 2015,when a group of bike-sharing companies entered the sharing economy,"Green environmental protection and urban ecology" and "the last kilometer" solving calls for more and more high,sharing a bike at that time made up the blank of the urban traffic system,the response of green travel time,led to the capital market,the real economy,active led personnel employment,promote the sharing economic booming in China.According to the report on the development of China's sharing economy,the trade volume of China's sharing economy in 2018 was 2.842 trillion yuan,up 41.6 percent year on year.From 2015 to 2018,Shared travel accounted for 2.1%of the industry's economic growth.In just four years,Shared the bicycle business rapid rise and developing rapidly,rapidly developing industry supply chain,to share China's economic development to a new level,in 2016,users share bicycle market in China to 18.86 million,by the end of 2017 users up to 50 million,while sharing bicycle users at 235 million to 2018,the growth rate of 632.1%.The birth and development of Shared bikes is of great significance to The Times and society.As rapid economic development in the era of new industry,sharing bike in promoting economic development and employment of personnel at the same time,also caused new problems,and Shared cycling in the fast and aggressive growth after fierce competition,in 2017 began gradually to calm,with a number of "failures" industry reshuffle,after pattern is stable.At this point,a new inflection point appeared in the bike-sharing industry,which also caused a certain impact on the social order and public resources.However,this is not the end of bike-sharing.There is still a new rise and development despite the closure of the bike-sharing industry'.The social and economic benefits of the bike-sharing industry still exist,and the consumer demand is still strong.In this article the author through literature analysis,empirical analysis and case analysis,collect the related information,sharing bicycle industry representative enterprise strategy in the Shared cycling were analyzed and summarized in this paper the development process and the problems that arise at the same time to think about problems,put forward the corresponding countermeasure and the suggestion,in order to share the bike sharing,sharing the economic research,the present stage in the development of bicycle companies and later the entrepreneurs,play a role as a reference,enlightenment and reference.