The Research On The Competitive Strategy Of Shenzhen EMS

With the rise of China's e-commerce and explosive development,China's logistics and courier services industry to achieve a qualitative leap,the market capacity was geometric growth,courier companies have been spring and development.Development so far,the express delivery industry has been formed by a few foreign,private,state-run courier business one-third of the situation.The last 6 years,China's express business every year to maintain more than 50% growth rate,the industry scale for three consecutive years the world's first.2015 annual full-year business volume of 20.67 billion,the growth rate is 7 times the growth rate of GDP over the same period;business income of 276.66 billion yuan,an increase of 35.4% over the previous year,revenue growth rate of GDP growth over the same period More than 5 times.In contrast,the speed of Shenzhen Post EMS is far behind the industry average,malaise,market share from the original exclusive market to today's less than 10%.2016 a large number of dial-up enterprises fully capitalized,the competitive landscape will face the next reshuffle,Shenzhen Post EMS due to market positioning unclear,low operating efficiency,is facing naked survival problems.The purpose of this paper is to select and develop the appropriate competitive strategy for Shenzhen Post EMS.Based on the present situation of Shenzhen Post EMS,this paper analyzes the internal and external environment: through the external analysis of the macro environment,the industry environment and the competitors,it is concluded that the Shenzhen Post EMS is facing the market demand and the user demand tends to diversify Opportunities and market competition continues to intensify,the quality of service competition to rely on science and technology,the state of environmental protection work increasingly attention to the threat;through the enterprise history and current strategy,internal resources and capabilities,core expertise analysis,summed up the Shenzhen Post EMS at the same time With the dual background of state-owned postal services,network advantages,security,comprehensive service capabilities and low reputation,time limit is unstable,the terminal service level uneven,high operating costs,lack of capital operation disadvantage.On the basis of the above analysis,the SW strategy and the WT strategy are the better choice for the Shenzhen Post EMS through SWOT analysis and the actual situation of Shenzhen Post EMS,giving priority to solving the problem of enterprise survival.On this basis,through the STP marketing theory segment analysis of the market one by one,decided to focus on dislocation of resources management,lock the government market and international electricity market to focus on the implementation of different strategies.Finally,the implementation of the competitive strategy,proposed Shenzhen Post EMS in the time limit quality and service level to enhance the quality of network operation,improve the time and service levels in the project development and marketing to break the traditional marketing model,the establishment of professional marketing team,Quality and implementation of the ability to strengthen the implementation of capacity,enhance the enthusiasm of the work,leading the development of science and technology in science and technology to establish the competition,the implementation of science and technology strategy.It has certain reference value and reference significance for Shenzhen Post EMS to solve the problem of survival.