Research On The Strategic Model Of CR's Remanufactured Tobacco Business

With the acceleration of the process of global economic integration,the tobacco industry,as one of the industries with higher degree of globalization,has also brought more opportunities for the development of the tobacco industry with the speeding up of global economic integration.Since China's accession to the WTO,the tobacco control movement has been advancing,and the development of tobacco enterprises is facing enormous challenges and difficulties;and people are also gradually increasing their awareness of health,brand awareness and personalized demand.In the face of such a complex new environment,reconstituted tobacco as one of the important raw materials of cigarette,is an important means of reducing tar,reducing harm and giving function to cigarettes.So it has very important research significance for reconstituted tobacco to break through in the current severe development situation of the tobacco industry and find their own development path.This paper through in-depth analysis of the problems encountered in the development of CR company's tobacco business,and put forward a feasible development strategy model of tobacco business,to guide the future sustainable development of the tobacco business of CR company.Firstly,the method,research content,technical route and related basic theoretical concepts were expounded;the strategic development of tobacco enterprises at home and abroad,and the development of reconstituted tobacco were expounded and summarized.Secondly,based on the status of domestic reconstituted tobacco,the status of CR company's reconstituted tobacco business was combed ulteriorly,and the same situation in the peer company were investigated and comprehensive analyzed.The political,legal,economic,social cultural and technological environment of CR company was analyzedPEST analysis;the competition situation of reconstituted tobacco industry was analyzed by Porter's five-force model;the strengths,weaknesses,opportunities and threats of CR company were analyzed by SWOT analysis,and the situation which CR company faced in the reconstituted tobacco business were obtained.Finally,combined with the development strategy of CR Company and the previous analysis,the strategic model combination of differentiation competition strategy and internationalization strategy model of reconstituted tobacco business of CR Company were put forward.According to the selected business strategy model,the paper worked out the development countermeasures of the reconstituted tobacco business of CR company,and further combed the related enterprise safeguard measures to support the implementation of the business strategy model,effectively supporting the promotion and landing of the future reconstituted tobacco business strategy model of CR company.The research results of this paper can not only provide some guidance for the development of CR company's reconstituted tobacco business,but also provide some reference for the development and existing problems of other reconstituted tobacco enterprises in the same industry.