XX Baby Brand Shop And Market Strategy Research

With the economic growth of our country,the national policies keep going to boost the economy,the rapid development of communications and network technology,and child rearing pattern was going from “4+2+1” to “4+2+2” as the overall opening of the two-child policy.For the sales volume of our country's baby industry is keeping the economic growth.Our country's the sales of the baby-bed and baby's dining chair and baby buggy run high that take on a new look for the awareness raising of the whole people's safe and health and enjoyment.AS the domestic market's product differentiation make the flood of international brand product.Thereupon,the future baby industry of bed and dinning chair and buggy will be a trade war of between health and brand.In this thesis,writer have an in-depth understanding for the XX-baby buggy & bed &chair brand Co.Ltd.Base on the theory of the marketing strategy to lead the enterprise to challenge future markets.Base on PEST and Porter's five-forces analysis model,to make an analyzes for the internal and external environment of enterprises from macro and micro aspects.Overlooking the current diversified market's macro external factors of the Political,the Economic,the Social and the Technological and so on.Objectively and accurately grasp company's the Threat of entry,the Bargaining power of suppliers,the Threat of substitutes,the Bargaining power of buyers,and the Industry rivalry.Combing the real strength of enterprises to challenge the market,and evaluate the position of enterprises in the current market.By means of the SWOT analysis,to delve into the company's the Strengths,Weakness,Opportunity and Threats for finding market breakthrough points.And rely on market research to calibrate the direction of enterprise marketing strategy again.To highlight how to challenge the market problem as a new enterprise in the baby's marketing,it is how to increase compatibility with the various marketing methods,and it is how to use the 4 P and the 4 V to strive for the target market.Enlarge the brand's differentiation,promote resonance at its maximum with costumers,enhance brand awareness and other key factors.Let company stand out in the current diversified market.Pull out all stops to quickly establish a brand image for enterprises,and quickly get the consumers' preference,quickly raise awareness of products.Formulate the rigorous marketing strategy for enterprises to quickly seize market share by this study.Not only to solve the company's urgent problems that opened up the market,but also to lay the foundation for the long-term development of company.The paper has a higher reference value to both inside and outside for the angle of marketing.