Research On The Development Strategy Of JF's Magnesium Metal Products

With the continuous improvement of global industrial level,the market space of environmental protection industrial products has been expanding in recent years.As a new type of green material,magnesium and magnesium alloy have gradually come into people's field of vision.In recent years,they have been widely concerned by all walks of life.Its increasing demand has been widely used in aerospace,automobile manufacturing and other industrial fields,and its market space has gradually expanded.Yulin City,Shaanxi Province,as a national high-end energy and chemical industry base,has rich magnesium resource reserve and gradually becomes the main production place of magnesium products in China.With the further development of JF company,there are many deviations in its business development strategy.In order to further solve the problems of JF company's business development and make JF company better,its business development strategy is of core significance.In the research process of this paper,through the Internet,library and other ways to collect a large number of current situation and decision-making case data about the development of magnesium industry,on this basis,after sorting out and analyzing it,the basic materials for this study are formed.Then,JF company is investigated on the spot,and leaders and employees are interviewed to understand the internal and external environment in the development process of the current enterprise.It is found that the existing development problems are: increased competition in disorder,unstable economic benefits,unreasonable organization and product structure,high debt operation,lack of working capital,insufficient anti risk strength,and management needs to be improved The root causes of JF's problems lie in the lack of mechanism and platform for the industrialization of core technology,the need to expand the overall scale of JF,the poor ability to resist economic risks,and the lack of talents hindering the rapid development of the magnesium industry.Specific solutions are formulated for the causes of the problems.SWOT analysis is used to put forward corresponding suggestions for the development of metal magnesium production business of JF company,and formulate corresponding development guarantee measures to ensure the effective implementation of the plan.This paper focuses on the research and analysis of the theory of enterprise strategic management,and develops a set of scientific and reasonable development plan for JF company.This study has a certain role in promoting the development of JF company,and also provides a reference for the development of China's magnesium industry to a certain extent.