Inner Mongolia Yuanxing Energy Co., Ltd. Trona Business Competitive Strategy Research

In recent years,soda ash,known as the "mother of chemical industry",has been developing rapidly,leading China's industrial development level to continuously break through.However,with the rapid expansion of production capacity,China's soda ash industry has stepped into the dilemma of overcapacity,and the competition has become increasingly fierce.With the strict macro-control and environmental protection policy,soda ash industry is likely to face a reshuffle.At present,the soda ash process in China consists of three methods: natural alkali method,ammonia alkali method and combined alkali method.Among them,the natural alkali method has the unique advantages of low cost,high quality and favorable environment,which comply with the development trend of the industry.Trona enterprises will come on stage and make great contributions to the further optimization of soda ash industry structure in the future.Inner Mongolia Yuan Xing Energy Company Limited is the only trona production enterprise in China,which has a great responsibility of industry development.The exploration,analysis of its development strategy and competitive strategy are of far-reaching significance to the soda ash industry.In this paper,we take Inner Mongolia Yuan Xing Energy Company Limited as the object to find and analyze existing problems in the development of trona business of the Company based on the description of the current situation of the Company.The macro environment and industry environment of the enterprise are analyzed by using PEST tool and five competitive power analysis models,and the opportunities and threats are obtained.The comparative analysis method is used to fully analyze the internal resources and capabilities of the company,and then compare its competitive advantages and disadvantages.The competitive strategy of Inner Mongolia Yuan Xing Energy Company Limited trona business is concluded through the comprehensive application of SWOT analysis tools,that is,the combined competitive strategy with cost leading as the main and differentiation as the auxiliary.Finally,the measurement will be concluded from the scientific innovation,human resources,cultural brand and information construction.Through the research in this paper,it is expected to provide reference to enhance the competitive position in the industry,with the study of the competitive strategic decision of Inner Mongolia Yuan Xing Energy Company Limited trona business.At the same time,it provides some reference for soda ash market structure optimization and sustainable green development.