Research On The Development Strategy Of Sunite Alkali Co., Ltd

Soda ash industry is an important basic chemical raw material industry.In recent years,with the changes of national policy and market environment,soda ash industry capacity has been gradually compressed,and the market competition has become increasingly fierce.Because of the distribution of resources,China's trona enterprises only occupy about 6% of the market share in the soda ash industry.Trona enterprises are more dependent on resources,sustainable development issues in the new situation become the key.This paper takes Sunite Alkali Industry Co.Ltd as the research object and uses PEST model and porter's five forces model to analyze the the external opportunities and threats which affect the development of the enterprise,and analyzes its advantages and disadvantages in combination with its internal resources and capabilities.Finally,SWOT analysis is used to obtain alternatives of strategy,and the development strategy of Sunite Alkali Industry Co.Ltd is proposed as the stable development strategy,and the enterprise can obtain competitive advantage through the implementation of low-cost competitive strategy.The paper also clairifies series of measures to ensure the accomplishment of strategy through the organization,human resources,capital investment,technology,production and marketing.By proposing the development strategy of Sunite Alkali Industry Co.Ltd,this paper can help the company to make full use of internal resources and ability advantages,overcome disadvantages,grasp the development opportunities,and realize the stable and healthy development of the enterprise.In addition,it also provides some references for the development strategy planning of other enterprises in the trona industry.