Study On The Competitive Strategy Of A Alkali Chemical Co.,Ltd

Soda ash,known as the "mother of chemical industry",is an important basic chemical raw material,which has a very important guarantee significance for China’s national economy.In recent years,China’s soda industry has developed rapidly,with the coexistence of ammonia soda process,combined soda process and natural soda process.In2019,China will become the largest soda production country with an annual output of32.47 million tons.Behind the substantial expansion of soda production capacity is the shock of downstream demand and the dilemma of oversupply.With the deepening of China’s supply side reform and the strengthening of national macro-control and environmental protection requirements,the soda industry will face a reshuffle.A alkali chemical Co.,Ltd.(hereinafter referred to as A Company)is A representative enterprise in China that uses trona to make alkali.It has rich natural alkali mineral resources and high soda production capacity.Compared with ammonia alkali method and combined alkali method,trona alkali process has unique advantages such as low cost,high quality,environmental protection and green,but A company’s market performance is not matched with its capacity position,and there is still A lot of room for improvement in the share of the international and domestic soda soda market.Therefore,it is of far-reaching significance to explore and study the competitive strategy of A Company and the whole soda soda industry.In this paper,a company as the research object,on the basis of describing the current situation of the company,using "pest" model,five forces model and other environmental analysis tools to carry out qualitative research on the internal and external environment of the company.On the basis of defining the key environmental factors that affect enterprise a,this paper makes a quantitative study on the opportunities,threats,advantages and disadvantages of enterprise a by using AHP SWOT analysis model,and refines the company’s competitive strategy low cost strategy.Through this study,in order to provide a reference for the establishment of a company’s competitive strategy,the realization of business objectives and the promotion of competitive position.At the same time,it also provides some reference for the optimization of soda market structure and the improvement of industrial efficiency.