Research On The Development Strategy Of The Sixth Construction Company Of Shanxi Province

With the continuous development of information technology and the obvious trend of economic globalization,Chinese enterprises are facing many influential factors,especially in the background of increasingly fierce competition at home and abroad.If an enterprise wants to continuously improve itself in the fierce market competition,it needs to start with talent,technology,product quality and market positioning to continuously enhance the core competitiveness of the enterprise.Of course,the formation of the core competitiveness of the enterprise needs a process.It is necessary to formulate long-term planning and competition strategy suitable for the future development of enterprises according to the changes of the internal and external environment of enterprises and their own development reality,and systematically promote the core of enterprises under the guidance of strategic objectives.Competitiveness,only in this way,can take the initiative in the fierce market competition.In this paper,6th construction work in Shanxi Province is taken as the research object,and professional analysis tools such as PEST analysis,Porter’s five-force model analysis and IFE matrix analysis are used to analyze QSPM.This paper analyzes the problems and obstacles existing in the development strategy of the company at present,and combs the internal and external macro environmental impacts and the advantages and disadvantages of the development of the enterprises in a comprehensive way,combining with the relevant theoretical research and analysis.And through the combination analysis to put forward the optimization strategy,and finally put forward the specific strategic objectives.