Research On Development Strategy Of S Company

Under the background of the switchover of emission standards in five countries and six countries and the implementation of the "two-carbon" policy,the commercial vehicle industry will enter a new cycle.In the future,the industry will not only have development opportunities,but also face a variety of threats and challenges.On the one hand,the "Belt and Road" policy,new laws and regulations on second-hand cars and the popularity of new energy vehicles have brought new development opportunities for various enterprises,and the domestic commercial vehicle market has certain room for growth.On the other hand,as the country liberalizes the foreign ownership limit in the field of commercial vehicles,many top international commercial vehicle enterprises go to China to set up wholly owned or joint venture factories,which will make the competition in the commercial vehicle market more and more fierce.The current commercial vehicle market has developed very mature and reached full competition.Commercial vehicle enterprises should continue to explore and dig deep market segments,strengthen their innovation ability,improve product quality,and strive to achieve breakthroughs in core technologies such as intelligent network connection,unmanned driving and new energy.At present,S Company is facing a new problem,as a leading commercial vehicle enterprise in China,how to achieve sustainable and high-quality development under the new environment.In this paper,S company is taken as the research object,questionnaire survey,in-depth interview and other methods are adopted.First,PEST model is used to analyze the current macro environment.The external industry environment is analyzed by using Porter’s five forces model.Then using EFE matrix,IFE matrix analysis of S company’s own advantages and disadvantages and market opportunities and challenges.The choice of development strategy of S company is to formulate the development strategy conforming to the situation of S company through SWOT analysis and QSPM matrix.Finally,based on the above analysis,the strategic implementation plan is proposed in five aspects:upgrading product R&D system,optimizing product market position,improving full life cycle solutions,expanding secondhand car market business,and enhancing international influence,and safeguard measures are proposed in six aspects:financial resources,human resources,enterprise organization,corporate culture,information construction,quality management.To ensure the smooth implementation of the strategy.