Research On The Optimization Of A Company's Business Model

With the acceleration of China’s urbanization process,the real estate industry develops rapidly,which brings about a huge home decoration market.But along with the Internet technology unceasing development and progress,the Internet home decoration starts to rise in the domestic.A few traditional home outfit enterprises,such as Long Fa Adornment,Shi Chuang Adornment,Dong Yi Ri Sheng etc,made and carried out Internet home decoration strategy in succession,and Internet decoration website that itself occupies huge traffic also develops home decoration business in succession,such as Tu Ba Tu,Qi Jia Net etc.However,the rapid development of Internet home decoration is also facing a great deal of problems at present,such as the opaque information,the lack of offline experience stores,the weak customer trust and so onCompany A is an Internet home decoration platform company which has developed for several years.With its excellent design ability,product and supply chain system,close relationship with developers and other advantages,especially its strong information technology and resource integration ability,the company develops rapidly in the early stage However,the company has also faced many problems recently,and its development has fallen into a bottleneck period.The core problem is that it has no obvious advantages on business model compared with traditional Internet home decoration platform companies,and various resources cannot be fully utilized,so the business model needs to be optimizedBoutique hotel is a subset of traditional hotels that originated in Europe in the 1980s and differentiate themselves from traditional hotels by offering unique,personalized accommodations and services.Boutique hotels are rapidly expanding from developed countries like Europe and America to other regions,especially in southeast Asia and other Asian countries.Boutique hotels are rapidly expanding from developed countries like Europe and America to other regions,especially in southeast Asia and other Asian countries.In our country,the boutique hotel began to appear in the first-line cities such as Beijing,Shanghai and Shenzhen in the early 21st century.In recent years,with the improvement of the people’s living standard,the demand for personalized accommodation is also becoming higher,the market potential of boutique hotels is constantly expanding,and the number of boutique hotels that pay attention to fashion and pursue fashion is constantly rising in the our market However,compared with the global boutique hotel industry,our country is still in the initial stage,and the boutique hotel has only 0.1%market share in the current hotel market,with great development space.Boutique hotels have high requirements for site selection,design,construction,management and operation due to their strong individuality and unique products,which limit their rapid development and cannot meet the rapidly growing consumer demandIf we utilize the resource advantage of Company A,such as excellent design ability,site selection ability of developers,decoration cost advantage,supply chain improvement and efficiency,etc.,combined with boutique hotel unique design,good experience,service personality and other concepts,to build a group of home decoration theme boutique hotels in suitable cities in China.This boutique hotel not only helps Company A to provide offline experience platform for customers across the country,what you see is what you get,improves information transparency,enhances customer trust,and promotes the development of home decoration business.In addition,it can make use of the strong home decoration design ability of Company A to make the boutique hotel more thematic and unique,so as to expand its popularity.At the same time,with the help of developers throughout the country,it can break the problem of boutique hotel location,promote the rapid layout and development of boutique hotels,and attract customers for Company AThis paper uses the relevant theories of boutique hotel,business model,value innovation and so on,and adopts the comparative analysis method,the literature analysis method,the quantitative and qualitative analysis method,the industry analysis method and other research methods,taking the well-known Internet home decoration enterprise Company A as an example,tries to optimize its current business model design researchFirst of all,the paper makes a comprehensive analysis on the theoretical research of the boutique hotel,business model,value innovation and so on,and then builds the core factor of Company A’s business model optimization.Secondly,this paper analyzes the status quo and current problems of company A,the development history,status quo and competitive situation of Internet home decoration industry and boutique hotel.Thirdly,on the basis of the above analysis,the necessity of business model optimization of company A is concluded.The principles and objectives of business model optimization are formulated to give full play to the current resource advantages and optimize the design of the business model driven by value innovation.Finally,it plans and guarantees the implementation of the business model to ensure the smooth progress.