Research On The Realization Path And Application Strategy Of The Innovation Of “Internet+” Business Model For Traditional Decoration Enterprise

With the rapid development of China's real estate,the decoration industry closely related to national life has gradually become one of the pillar industries of the national economy.Although the road to the Internet in the decoration industry has gone through nearly 20 years of development,the whole industry is still in a market pattern dominated by large industries,small enterprises and traditional decoration enterprises due to the long industrial chain,many pains and difficulties in solving them.With the rapid development of Internet decoration enterprises relying on advanced technology advantages and business models,the inherent labor-intensive business model of traditional decoration enterprises is no longer advantageous and suffers from development difficulties under the influence of market impact and relevant national policy adjustments.Therefore,the research on the innovation of "Internet+" business model of traditional decoration enterprises is very important.Through the analysis of typical cases,this paper seeks the transformation opportunities of traditional enterprises,in order to provide reference for the overall transformation and upgrading of the industry and high-quality development.In the new Internet era,the key to the success or failure of enterprise development is the formulation and application of business model innovation.Through analyzing and summarizing the theoretical documents of business model innovation,traditional enterprise's "Internet+" business model innovation and decoration industry's "Internet+" business model innovation,it can be found that in the process of business model innovation,enterprises mainly focus on "customer value proposition","business activity system" and "profit model".Correspondingly,the innovation of Internet decoration enterprise's business model in our country also focuses on customer experience,customer demand satisfaction,site management,project management,cost control and diversified profit model development in the pain points of the decoration industry.On the basis of this analysis framework,the paper systematically summarizes five "Internet+" decoration business models: Home customization,Home decoration e-commerce,Standard self-assembly,Standard service and Comprehensive service.Through the detailed analysis of the five major business models and the evidence of typical cases,it reveals the main innovation points of each model compared with the traditional home decoration model,especially the market opportunities and user experiences behind the model innovation,and clearly shows the main characteristics,advantages and disadvantages andapplicable conditions of each model.Finally,through a brief introduction and analysis of a specific case,BAISHI decoration enterprise's way of innovation,the internal and external resources that the company can rely on for its development are found out,and a business model innovation path of "Decoration service platform-Comprehensive service platform-Family service platform" is planned for the company,and the pre-judgment and application strategy suggestions are made for the problems that may be encountered in the development process of each stage.This paper is valuable to the innovation of "Internet+" business model which the traditional decoration enterprises demand,also can make reference to encouraging the traditional industry which may be willing to apply "Internet+" business model to promote the model-upgrading and high-quality development.