Experiential Commercial Building Space Design Research On The Perspective Of The Post-modern Consumer Culture

Now China is rapidly changing from a productive society to a consumer society.After the market becomes the intersection of society and culture,the economic power changes from simple material consumption to more demand for spiritual consumption.The influence of consumer culture on the form of commercial space is deepening.After getting rid of the basic material needs of life,people pay more attention to the consumption process involved in the aesthetic taste,cultural identity,natural harmony and other internal factors.Commercial space as a material carrier of consumer culture,the whole face of the huge impact of e-commerce.How to deal with the adjustment of commercial space design,in the process of competition with the electric business in an invincible position,as the times give us an urgent issue.Based on the study of post-modern consumer culture,this paper analyzes the development and evolution of consumer culture and commercial building space design and its interactive relationship on the basis of reading a lot of research materials on consumer culture.Consumer culture as the sum of individual psychology and behavior,affecting the design of commercial space,while the individual by the external feelings of space experience,group psychology and behavior will affect the cultural development.Therefore,out of the post-modern consumer culture under the consumer psychology and behavior characteristics of the summary,derived experiential commercial buildings is a post-modern consumer culture under the inevitable choice.Through the analysis of the spatial composition and design techniques of the experiential commercial buildings under the postmodern consumption culture,the paper analyzes the characteristics of the internal and external spatial forms,and analyzes the spatial and physical characteristics of the outer skin,entrance hall,business space,atrium and courtyard,roof terrace Elements,and light,lighting,color,material,public facilities,landscape sketches and other space environment elements of the characteristics of analysis and comparison,to explore the experience of commercial buildings to culture,art,leisure,natural theme of the place to create,horizontal and vertical Design approach to consumer behavior guidance,experiential commercial architecture and the natural environment of the balance of interaction and its spatial relationship with the urban environment and the ecological extension of the function,combined with a similar consumer culture background of the economically developed areas of the characteristics of the case of the field This paper analyzes and summarizes the design techniques of "theme introduction,behavior guidance and ecological extension",and puts forward the design strategy of post-modern consumption culture in order to put forward the judgment and basis for future experience-based commercial space design.