Research On Intellectual Property Development Of Network Literature

The main body of this paper is a preliminary discussion on the cultural phenomenon of IP heat in network literature.There are three starting points of the paper : firstly,summarize the overall situation of network literature IP development based on the historical background of literary industrialization.Secondly,analyze the reasons for the appearance and development of network literature IP development in detail.Thirdly,take right attitude to the trouble and problems of the study object,and point out the advantages and disadvantages that the network literature IP development brings to the network literature itself,and guide the network literature and its IP development to a healthy and harmonious development road.The thesis is divided into three parts: introduction,text and conclusion.In the introduction part,the definition of "Internet literature","IP" and "network literature IP development" is defined and explained preliminarily.On this basis,the writer analyzes the significance of IP development at present,and makes a simple analysis of the current research situation.Finally,on the basis of the analysis of previous research results,the writer points out the innovation points of this paper.The main body of this paper is divided into three chapters,which are as follows:Chapter one: overview of network literature IP development.This chapter presents the overall situation of network literature IP development from four aspects: historical background,development course,current situation and essence.The first section,the historical background of network literature IP development---literary industrialization.This section demonstrates the historical inevitability of the industrialization of literature through the analysis of Marxism theory of literary and artistic production,and this is also the external driving force of network literature IP development.The second section,the development of network literature IP.The writer traces back to the source of the IP development and sorts out its development process and future development trend.The third section,the network literature IP development present situation.Through the overall market size of the network literature industry and the development of network literature IP in the micro level,the paper presents the hot status of network literature IP development in recent years,and it also tries to analyze the law or characteristics of IP heat in China from the hot development phenomenon.The forth section,the essence of network literature IP development.The essence of IP development is the mutual transformation of different forms of capital in specific fields.Chapter two: The causes of network literature IP heat.The writing logic of this chapter isbased on the new literature production relationship on the commercialization road of the network literature.The first section,the typological advantages of network novels,this section analyzes the advantages of network literature from the content source of IP development,which is different from traditional literature in IP development.The second section,the self-transformation of media hybridization.Based on the media hybridization theory of Marshall McLuhan,the author believes that the emergence of network literature IP heat is the self-transformation of network literature to adapt to the interbreeding or integration of media.The third section,screening criteria for audience groupss part of popular culture,network literature IP products fit for the selection criteria in John Fiske's popular culture theory,namely "The correlation,symbolic productivity and the flexibility of consumption patterns".Based on this,the author divides the audience groups of network literature IP products into "fan groups" and "passer-by groups" to analyze the role in promoting IP heat in the consumption link.Chapter three: the significance and existing problems of network literature IP development.The first section,the significance of network literature IP development.The author interprets the significance of IP development as cultural and economic significance based on John Fisk's "two economic theories" about popular culture.The second section,problems existing in IP development of network literature.The IP development of Chinese network literature is not mature,and in this section,the writer points out the problems in IP development process through data collection and integration,and tries to put forward the corresponding solution countermeasure.On the basis of summarizing the whole thesis,the remainder of the thesis guides people's positive and optimistic attitude towards the development of network literature in the future.