The Intellectual Property Value Of M Company's Net Literature In The Pan Entertainment Era

Pan entertainment is one of the future development trends of the internet.At present,it has been basically constructed a through literature,games,animation,film and television and other fields of the intellectual property industry chain.Literature is main source of the intellectual property industry chain.It has become the focus of a large number of internet companies and film companies.However,the current market is not mature.It becomes extremely important that how to reasonably evaluate and effectively develop the intellectual property value of the net literature.Based on the M company's cases,the paper from the perspective of market participants makes a comb about the intellectual property value evaluation and development of the net literature.It uses theories of value chain and marketing to get this result through empirical analysis and SWOT analysis.The paper puts forward,we need to think calmly at present.The intellectual property value evaluation should to objective scoring from the content dimension,author dimension,copyright dimension and market dimension.The intellectual property should develop in accordance with the order ——Comics(publishing)-Film(film,television,online drama)-game.If necessary,we should give up part of business,rather than blind development.This paper proposes the intellectual property evaluation method and the derivative development system about net literature.It may provide practical guidance suggestions to the intellectual property market.