Research On The Marketization Of TV Documentaries From The Perspective Of Big Data

With the continuous development of the national economy,people's living standard has been greatly improved.The continuous growth of the national economy has greatly stimulated people's pursuit of spiritual culture.More and more people are concerned about the spiritual culture.At the same time,in such a big environment,TV documentary is constantly updated and developed.The traditional media of television is gradually changing from the past news propaganda to a comprehensive and comprehensive service for the public.Television documentary provides people with rich spiritual culture.At the same time,documentary film has gradually entered the road of industrialization and marketization.The progress of technology,the audience refinement of TV documentary ushered in the new spring,TV documentary more content rich and professional began to appear in people's field of vision,the development of continuous development of the market and has an important significance.At the same time,in the era of big data that all things can be data,it becomes a more professional and content documentary TV documentary which is more suitable for the development of the times.It becomes a problem that media practitioners have to think about.This paper will study the big data in the background,and study the process of television documentary to market and the current situation of its development.And through the literature analysis method,case analysis method to carry on the analysis and research.The first part of this paper will make a general analysis of this proposition.The second chapter will mainly introduce the necessity of TV documentaries going to the market,and analyze the advantages of documentaries being marketed,and the marketization promotes the enrichment of TV documentaries and the rise of content quality.The third chapter focuses on the process and present situation of the marketization of TV documentary in China.In this chapter,it will be divided into two parts.The first part will make a detailed analysis of every period of marketization,and the second part will make a problematic analysis of the current development situation after marketization.The fourth chapter mainly focuses on the impact of large data on the development of television documentary.In this chapter,we mainly focus on the term "big data",including the concept and characteristics of big data,and the variety of changes brought to TV documentary.The fifth chapter is the exploration and Enlightenment brought about by the marketing of Chinese television documentary under the guidance of large data.In this chapter,the future development of television documentary and the exploration,enlightenment and development after the market are studied.