"Tongwei Phenomenon" Is Thinking About Its Causes And Its Industrialization Development

The 19 th National Congress of the Communist Party of China put forward new requirements on the development of China's cultural undertakings: "Adhering to the socialist cultural development with Chinese characteristics,stimulating the creative innovation of the entire nation and building a strong socialist culture." In view of the future development trend of the cultural industry,the Central Committee of the Party made all-round and clear requirements that "we should perfect the modern cultural industry system and market system,innovate the production and operation mechanism,improve the cultural and economic policies and cultivate a new type of cultural format." Thus it can be seen that cultural construction and cultural industries The development has been promoted by the country to an unprecedented height.In recent years,with the rapid rise of the Chinese painting and calligraphy industry,the construction of the painting and calligraphy industry in line with the Chinese characteristics of socialism has become an important part of today's cultural construction.Against this background,Tongwei County,as a national poverty-stricken county,has become one of the six "hometown of Chinese painting and calligraphy art" named by the Ministry of Culture for the first time with the title of "the land with the fragrance of Chinese calligraphy and the hometown of Chinese calligraphy art".Painting and calligraphy industry in this land full of vitality? What is the reason why Tongwei can survive the storm of the collapse of the economic bubble in painting and calligraphy and the decline of the gathering of cultural industries? Therefore,it is of great practical significance to study the development of Tong Wei's painting and calligraphy industry under the big background.Based on the basic situation of economic and social development in Tongwei County and the status quo of the development of calligraphy and painting industry,this paper analyzes the connotation and mode formation mechanism of Tongwei phenomenon,establishes the model to determine the specific reasons for the formation of Tongwei phenomenon,and second,Combing the importance of the painting and calligraphy industry to the economic development of Tongwei,summarizing and analyzing the existing problems and deficiencies in the current Tongwei painting and calligraphy industry,and the third is to put forward the conclusions and countermeasures for the existing problems.The whole article can be divided into five parts as a whole: The first part is the research background and significance of the article,as well as the related theories and research methods;The second part is mainly used to analyze the natural and historical conditions of Tongwei,economic development environment,functional orientation and industrial layout The third part adopts the inductive method to analyze the characteristics of "Wei Tong Phenomenon" and the forming mechanism of "Tong Wei" model,and analyzes the reasons for the formation of the empirical research mechanism through the coupling and coordination model.The fourth part analyzes the importance of the painting and calligraphy industry to the economic development of Tongwei and the problems and challenges it faces.The fifth part puts forward the policy suggestions to promote the development of Tongwei painting and calligraphy industry.By drawing lessons from the development status and forming mechanism of Tongwei painting and calligraphy industry,it provides an important reference for the development of contemporary art economy.The innovation of this paper is that firstly,through analyzing the current situation of economic,social and painting industries in Tongwei,this paper studies the concrete manifestation of "Tongwei phenomenon" and the formation mechanism of "Tongwei" pattern.In view of the formation of "Tongwei pattern" Factor,a comparatively perfect analysis mechanism was established,and 17 indicators including economic contribution,social contribution,industry contribution,education contribution and historical contribution were established by using the coupling and coordination model to construct the analysis of the forming factors of "Tongwei" model A reasonable framework.Through the empirical analysis of relevant data of Tongwei,the study finds that "Tongwei model" has the function of guiding,promoting and stimulating the development of local culture-related industries.Among the forming factors of "Tongwei" model,the rapid development of the industry is its painting and calligraphy The leading factor that related industries can prosper and prosperity,while economy and education are the bases for the gradual maturation of the "Tongwei" model.Then,it summarizes the importance of Tongwei's painting and calligraphy industry to the economic and social development of Tongwei,explores the problems it faces and takes the problem as the orientation.According to the actual situation of Tongwei's painting and calligraphy industry,this paper proposes a set of strategies that cover direct investment in finance,talent introduction,Infrastructure improvements,etc.,to promote the development of painting and calligraphy industry reform programs and policy recommendations.Finally,on the basis of referring to and consulting the development pattern of Tongwei painting and calligraphy industry,this paper puts forward the enlightenment and prospect to the development of contemporary art economy.