Research On Tourism Development Of Li Nationality's Intangible Cultural Heritage In Li&Miao Cultural Tourism Area Of Hainan's Binglanggu Based On RMP Theory

Hainan Island enjoys a high reputation for its abundant and high-quality natural tourism resources with the development of its natural tourism resources playing a dominant role in the development of tourism resources of Hainan Island.However,due to the homogeneous competition of scenic spots in various regions and tourists ' increasing demand for cultural tourism experience,it turns particularly important to explore and develop local cultural tourism products with Hainan 's characteristics.The Li nationality is the largest ethnic minority in Hainan Island.Li people have left valuable cultural heritage for Hainan after their producing and living activities for thousands of years.As an essential part of the Li national folk culture,the intangible cultural heritage should be protected well while being development,which,cannot only effectively enrich the cultural connotation of Hainan tourism resources and improve the cultural experience of tourists,but also play a vital role in attracting tourists to regard Hainan as a prior tourist destination so as to promote Hainan's access to more social and economic benefits.Located in Baoting County,Hainan Binglanggu Li & Miao Cultural Heritage Park is China's first listed 5A-level national cultural scenic spot.It has important research value in the development of Li nationality intangible cultural heritage as Hainan tourism resources.This paper selects the intangible cultural heritage of Li nationality in Li&Miao Cultural Heritage Park of Hainan Binglanggu as the research object,refers to RMP analysis mode,and adopts such methods as a literature research,fieldwork,questionnaire survey and SPSS analysis.The R-analysis of Li intangible cultural heritage tourism resources,M-analysis of the elasticity of market tourism products and tourists' preference for product selection,and P-analysis of the status quo of product innovation and development are made and the conclusion is drawn that the Li & Miao Cultural tourist area of Binglanggu is rich in Li intangible cultural tourism resources and has strong product conversion ability.The development of cultural tourism market should be inclined to cultural creative tour,experience tour and leisure and holiday tour.Product development should put emphasis on brand,experience and diversification.Thus the development needs of Hainan cultural tourism market can be better satisfied.This paper studies the protective development of the intangible cultural heritage tourism of the Li nationality in Hainan Binglanggu Li & Miao Cultural Heritage Park,It cannot only provide a reference for the development of Li nationality cultural tourism in Hainan,but also provide a sample for theexploration,protection,inheritance and development of intangible cultural heritage in the whole Hainan area.