Research On Konosuke Matsushita's Corporate Ethics Thoughts

Konosuke Matsushita,known as the "God of Management",has undoubtedly set up a monument among the entrepreneurs in Japan.He not only founded a mythical enterprise,but also put forward a set of ingenious business ethics thoughts through summarizing the operation practice and reflecting on his own feelings.He won praise from partners and employees with the management of "humanity".His lifelong employment system has influenced Japanese enterprises generations after generations,who also integrated ethics and cultural belief into the business operation.The concept of "Running Water Philosophy" and "Glass-Like Operation" are being studied and emulated by more and more corporations.Based on the perspective of ethics,this paper introduces the origin,significance,main contents and methods of Konosuke Matsushita's life and his business ethics researches;illustrates the main content of the business ethics thoughts of Konosuke Matsushita from "service the country via industry:Matsushita's enterprise goal and ethics","Co-prosperity:Matsushita's business operation ethics","Rule the company with virtue:Matsushita's enterprise management ethics" and "Konosuke spirit:Matsushita's entrepreneur ethics" these four aspects to sort out,summarize and explain.Referring to Konosuke Matsushita's business ethics,it also puts forward three principles of "Based on the traditional to integrate the culture","Be all-inclusive and absorb the reasonable part" and "Internalize in the heart and externalize in the behavior" for our nation's enterprises ethic construction,as well as "three paths" of"building a positive entrepreneurial spirit","creating a favorable enterprise atmosphere" and "actively fulfilling social responsibility".