The Characteristics Of Design Creativity In China's E-commerce Environment

Since human society entered information era,“Internet Plus” has developed rapidly,breaking through the un-equalization of information between users and enterprises,and changed the information circulation mode,so users could receive the information,but also the source to spread the information.The designers have realized that the traditional design thinking could not adapt to current society,then endow into new design thought with internet thinking.At this moment,the user's thought began to take over the core position.With the development of mobile customers and gradual fragmentation of time and information,the commercial opportunities to be seized by enterprises and brands and E-commerce pattern derived have provided the platform for brand design and changed people's life style.Under this environment,based on retention of manufacturing advantages and under the role of “Internet + Creativity”,the transformation from “Made in China” to “Created in China” has provided conditions for Chinese Internet Brands to emerge.As regards to this,the traditional Chinese brands start to transform into new forms with a large amount of internet brands emerging on a sudden and appropriate development routes chosen during the process of establishment,such as product design,brand building and brand positioning.Different from popular brands,niche brands designers are also utilizing E-commerce,new sales pattern and communication mode to increase the confidence and influence ability of brands and gain the value recognition and emotional resonance on designed products from users,so that the niche brand designs have presented more possibilities and vitalization.At present,the better development of China's contemporary design on this irrigate fields,the occurrence of interactive design,mass innovation and sharing,virtualization of creative products,and other new development,new era reform are the opportunities of Chinese design,and will make Chinese design in better development with exportation to international market.