| Cultural and creative industries and modern handicraft possess a common value basis,which is not for regulation and unification,but for the cohesion of consensus.It should be pointed that the relationship between modern handicraft and cultural and creative industries is getting increasingly closer.To be more specific,the products of handicraft and cultural and creative industries are the combination of creativity and handicraft,and the direction of modern consumption mode.Modern handicraft,as a significant part of inheriting historical and cultural connotations,presents the economic and cultural values of contemporary society.Modern handicraft strives to find new breakthroughs in cultural and creative industries.In view of the field investigation of Tianzifang and Museum in Shanghai,this paper has summarized the development status of creative industries in Tianzifang,collated the relevant policies for the development of creative industries,and analyzed the industrial situation of handicraft and creative products.Simultaneously,this paper has deeply explored the opportunities and challenges faced by handicraft literary products.In addition,this paper has compared the development of Museum culture and creative products in China,elaborated the integration relationship between museum culture and creative and modern handicraft.By virtue of the integration of culture and creative industries and modern handicraft,this paper has analyzed its intrinsic value level. |