The Research Of The Integrative Development Of Cultural And Creative Industries And Tourism Industry

With the continuous progress of culture and economy,the people’s living standard is increasing day by day,people’s enthusiasm and requirement are gradually increasing for tourism.Tourism is changing in the direction of culture and innovation.In recent years,China constantly adjusts its policies on the development of cultural and creative industries because of our country attach great importance to it,and the development of cultural and creative industry has entered a period of vigorous growth.It is the government recommends of low pollution,high environmental protection,high economic growth for the economic development.Both the cultural and creative industries and the tourism industry have such conditions.It is not only satisfy the requirement of the government to environmental protection and economic growth,but also in line with consumer demand for emerging tourism industry.Kunming is rich in the cultural and tourist resources.It’s the inevitable trend to integration of industry of cultural creative industry and tourist industry.Setting up Kunming cultural creative tourist area according to the situation of cultural resources and tourism resources,Upgrading ideas,expanding product and market demand,accelerating the transformation of the structure of economic development.At the same time put the characteristics of the tourism industry into cultural creative industry can strengthen the cultural creative industries of the propaganda,improve the product sales,create new forms derivatives of cultural creativity industry and tourism industry.It can increase consumers’ quality and promote the development of integration industry.Through to the case study of the Kunming cultural creative industry and tourism industry integration,providing new train of thought of the development of cultural creative industry and tourism industry integration.To start with the related research literature review of the cultural creative industries and tourism industry to sort out the literature of the cultural creative industry,the tourism industry,industry integration,the industry integration of culturalcreative industries and tourism industry;Base on the industry relevance theory,the new economic theory and the Grey theory;By the method of literature review,description,analysis,methods of model building methods for the tool.The paper study the phenomenon of cultural creative industry and tourism industry integration from the relevant concepts of the cultural creative industry and tourism industry.For existing scientific achievement,to analyze the development process of cultural creative industry and tourism industry integration derivatives,to explore the dynamic mechanism,the path of fusion and fusion derivatives of cultural creative industry and tourism industry integration.At the same time,through the fusion path and fusion derivatives of cultural creative industry and tourism industry classify the Integration development model of cultural creative industry and tourism industry.Through to the development of Kunming of the cultural creative industry and tourism industry,the fusion type of,the Gray relation analyses to analyze the fusion status and fusion degree of cultural creative industries and tourism industry.And Discussing the current situation and the depth of the integration of Kunming of cultural creative industry and tourism industry integration to find the problem in development.From the characteristic of the the dynamic mechanism,the path of fusion and fusion formation characteristics of cultural creative industry and tourism industry integration,in combination with the problem in development of Kunming of cultural creative industry and tourism industry integration,from the Angle of enterprise and the government’s point of view put forward the corresponding countermeasure.It can put forward suggestion for the development of cultural and creative industry and tourism industry in Kunming.