Independent Film Review App, A Study Of The Communication Science Of Poison Tongue Films

In recent years,the domestic film and television market has a good creative environment,and the film production has increased year by year,and the film industry has flourished.The current state of the film quality is uneven,and the viewers are eager to see more contradictions between the excellent works because of the improved level of film and television knowledge,making the need to avoid bad films and appreciate excellent works more and more intense.A large number of film-based films have emerged from the media.As an independent film commentary app,Du She Film has won the support of a large number of loyal fans by providing independent original film and television reviews,improving the quality of reviews and rapidly expanding the market.Compared with other domestic film and television products such as Taobao Tickets,Cat Eye Movies,such as ticket-picking APP,or such rating websites as Douban Movies and Time Network,vertical video community products are relatively rare,and the poisonous tongue movie APP is original works.As the main content,it assists in screening recommended videos,and creates albums and discussion forums to improve user stickiness,making users more efficient in viewing and taking a relatively active position in market competition.Although the development path of the brand of the poison tongue film has experienced many ups and downs,it has become one of the most popular APP on the independent film and television review platform.This study traces the origin of the poison tongue movie APP and explores how it chooses market positioning,content selection and role as a leader in the direction of the brand creation process.According to the theory of communication,it analyzes its development advantages and success factors from two aspects: the creation of APP own architecture and the communication opportunities provided by the social status.Combining content,channels,communication effects and other communication models to explore the APP communication logic in depth,and trying to explore a more suitable path for the independent film review platform based on the communication study of the poison tongue movie APP.