The Presence Of Television: A Study Of The Changes Of Traditional Culture In Yunnan Minority Villages

As the world's ethnic exchanges begin to enter "globalization," it also marks the birth of "world history." The globalization of contacts has caused mankind to be in a "global village," Cultural differences and diverse cultures of all ethnic groups in various regions have met by chance.The process of mixing,blending and assimilating their fate has been realized.Nowadays,China is in the process of transition to modernization under the background of globalization of exchanges.This is an era of ever-changing and fast-paced accelerations.The mainstream cultural Han culture and the modern western culture are also accelerating the ethnic minority traditional culture.Together they collide and together live together,in which traditional culture appears to be rather fragile but still can not underestimate the vitality of traditional cultures for thousands of years.Cultural blending,what attitude will be reproduced,which takes a long time to give an answer.At a time when China has entered the era of Internet informationization,all kinds of media play an important and pivotal role in the dissemination of mainstream culture.Visual visualization has become an important means of media communication,and television occupies an important place among them.The combination of the sound and the picture of TV makes information dissemination more three-dimensional and intuitive,which greatly reduces the threshold for the audience to receive information and greatly enhances the information dissemination The image of the degree and appeal.Television coverage is extremely extensive in China and around the world.Especially in the remote rural areas of ethnic minorities,"TV monopoly" can be said to be an important manifestation of the rural communication pattern of remote ethnic minorities.The daily life of the villagers in ethnic minority areas is closely related to the television media,and television has become an important window for them to understand the outside world.While delivering various types of information,lifestyles,values and entertainment to the outside world,the TV also silently changed the thoughts and behaviors of the villagers.Therefore,this study will take Wengji Village,a traditional ethnic minority village in Yunnan province as an example,to study the content,process and impact of the traditional culture in ethnic minority villages.The research will focus on the causes of this change from the perspective of promoting factors in the transmission of television media,The contents of the changes,the process of behavior and the impact of the changes of traditional culture.The research consists of three parts in total,introduction,present theory and conclusion.The first chapter introduces the research review,the origin,purpose,significance and method of the study,explains the reason of selecting Wengji minority in ethnic Brown village of Yunnan province as a case,and defines the related concepts of"cultural change" This chapter is divided into four chapters.The second chapter first surveys the traditional cultural resources of the Brown Village in Jingmai mountains,Wengji village,summarizes a large amount of first-hand information collected by using observation methods,questionnaires and personal interviews Summary,statistical analysis,and finally the visualization of some traditional cultural situations that are already undergoing significant changes and related to the influence of the television media through visualization.The third and fourth chapters are all about the traditional media of Wengji's traditional culture Occurrence of change conditions,theoretical support.That is,a questionnaire survey was conducted to collect reliable data on the media contact,media contact frequency and content of the Wengji community in the Brown villages in Yunnan Province.The conclusion is that television is the most popular mass media among the walkers,and the television media Act in this space has existed for at least 14 years.Then,using the theories of journalism and communication,visual psychology and other related theories,the author mainly analyzes the causal connection between the traditional cultural changes in Brown Village and the television media.The fifth chapter in this part introduces the positive and negative aspects of cultural change through dialectical analysis Two effects.Finally,the conclusion of the sixth chapter is to summarize the full text.