Research On Digital Comics IP Operation

With the rapid development of Internet information technology,IP has become the core element of the realization of connected digital value in the process of cross-border integration.As an important IP source of cultural and creative industries,digital comics is based on creativity,based on the content creation of comic characters and story plots,supported by artistic expression techniques and Internet technology,and driven by readers' love and support.Brand operation and development of derivatives are extended and have great IP development value.The IP-based operation of digital comics has promoted multiple rounds of cross-border development of digital comics and other cultural and creative industries,opening up the unique commercial operation of digital comics IP,enhancing the added value of digital comics IP and maximizing the realization of digital The influence and economic benefits of comic IP.Starting from the market situation and characteristics of digital comics,this paper discusses the uniqueness of digital comics through readers,subject choices,image advantages and peer culture,paving the way for the research of digital comics IP operations.The digital comics IP operation principle of "content is king + fan economy+ industry chain extension" is taken as the research entrance,and the specific application of the three in digital comic IP operation is deeply analyzed.Since the digital comics platform is the main output source of digital comics IP,it combines Tencent's animation,fast-view comics and glamorous three domestic mainstream comic platforms to conduct a detailed case analysis of the principles of the above digital comics IP operations.This paper uses the literature analysis method and the case study method.After researching related literatures and consulting relevant data,this paper conducts in-depth research on the IP operation principles of digital comics IP operations,including Wang,fan economy and industrial chain extension.Through the current situation of the digital comics market and specific case studies,it is believed that the digital comics IP operation still has the problems of lack of quality content,lack of stability of fan relationship maintenance,single operation mode of the industry chain,and high cost of trial and error of IP conversion.In response to these problems,suggestions were made to build a boutique IP,strengthen the maintenance of fan relationships,and explore new forms of low-cost IP conversion to extend the industry chain.