A Study On The Dissemination Effect Of The Epic "Gesar" Among Young People In Tibetan Areas

This thesis mainly discusses the epic poems of Gesar as an important part of Tibetan traditional culture,how the real communication effect in Tibetan youths,and the factors affecting the effect of epic communication in the process of communication.The main theory is to observe the "5W" theoretical model,the "attitude change-convincing" model theory and the social cognitive theory.The research methods used are the methods of field research and questionnaires.The thesis summarizes and reviews the dissemination of Gesar's epic and the theory of communication effects,and establishes the research framework of the influencing factors of the effect of Gesar's epic communication,including seven potential variables and communicators,dissemination content,Disseminating the object and communication channels as well as cognitive effects,attitudes,and behavioral effects.Through the research framework,the seven variables hypothesis of the paper are tested to obtain the research values,and the degree of knowledge,recognition,and practice of the dissemination effect are descriptively statistically the empirical analysis and analysis of the influencing factors of the spread of the Gesar epic in Tibetan youth.The main conclusions are as follows: From the perspective of cognitive effects,adolescents grasp the basic content and core ideas of Gesar's epic,which is basically accurate and highly recognized,but stays in the episode of the cultural knowledge of Gesar and the story.The fragmentation was accepted;the respondents were very close to the different levels of the content of the Gesar epic,and there was no obvious difference;by examining the young people's functional cognition of the Gesar epic,they have a strong religious tint.From the perspective of attitudes,the respondents' attitudes toward the attitudes and attitudes of the "Gesar" epic are in general agreement,and they have a positive position on the inheritance of the Gesar epic and the development of the epic.From the perspective of behavioral effects,the overall level is close to consent and high.The philosophical connotation of the "Gesar" epic contains the philosophical connotation of the "Gesar" epic,which is lead the participants play the role of internalization in the heart and externalization in the line.However,whether it is a lively inheritance with a strong vitality such as Gesar rap artists is not ideal.Through empirical analysis and verification,the communicators of Gesar,such as Gesar's inheritors,parents and elders,school teachers,temple monks,etc.,have a positive influence on the cognition,attitude and behavior of young people on epics.The spreaders of the "Gesar" epic play the biggest positive influence on the family and elders,and the temple monks have the least positive impact;interpersonal communication,organizational communication,group communication,mass communication and other channels of communication to Gesha.The epic effect of the epic in the adolescents has a positive impact,among which interpersonal communication is the most effective channel for the spread of epic communication,followed by organizational communication,mass communication and group communication;material,behavioral,spiritual and other communication The content has a positive predictive effect on the effect of the Gesar epic in Tibetan youth.The material content has the greatest positive predictive effect;the interest bias,ethnic identity,religious belief,family address and other communication object attributes to Gesar has a significant positive impact on the communication effects of young people in Tibetan areas;Known to have a significant positive impact on the attitude of the effect,the attitude of a significant positive impact on the behavioral effects.