Research On The Application Of Visual Image Design Of Whole Grains Brand Based On Zen Culture

With the development of globalization,the spread of foreign ideology and culture has affected the development of Chinese traditional culture,and the inheritance of traditional culture has been attached great importance.Zen culture is a kind of traditional culture developed on the basis of Chinese Buddhist Zen thought.It has Chinese wisdom and rich artistic connotation and permeates all aspects of social life.As a kind of Zen culture,Zen food is a kind of food processed on the basis of grains,so there is an internal relationship between Zen culture and grains.As a traditional Chinese diet,cereals and miscellaneous grains have rich nutritional value.They are not only beneficial to people’s health,but also can make people energetic.In the market,there are many brands of cereals and grains,but the homogeneity of brand image is more serious.Therefore,integrating Zen culture into the visual image design of cereals and grains brand can better shape the cultural value and visual image of cereals and grains brand,provide reference for the application of Zen culture in the visual image of the brand,meet the needs of the public for health and improve the traditional culture Solution.Based on the perspective of Zen culture,this paper first interprets the origin,definition and concept of Zen culture,and then extends the analysis of the characteristics of "Zen food culture" and its internal relationship with grains;secondly,it understands the contents of grains and the visual image of the brand,and combines cases to analyze the design status and existing problems of the visual image of grains;secondly,it advances One step to explore the performance advantages of Zen culture,extract the performance principles and methods of Zen culture in the design of brand visual image;finally,through market research and analysis,combined with Zen culture in the design of brand visual image,determine the brand concept and design positioning of inter Valley Zen,and finally carry out application and practice.It provides new ideas for the visual image design of the brand of grains and grains,and also allows the ideological connotation of Zen culture to be integrated into people’s daily life through visual design,so as to improve the public consumption experience.