| With the steady development of social economy and the continuous improvement of public aesthetic consciousness,the professional requirements and social value of commercial advertising design are increasing day by day.Commercial advertising design is no longer simply displayed in two-dimensional graphic design.Commercial advertising design displayed through multiple media can attract the attention of consumers and gain their favor.In this paper,by using the arrangement and combination of linear elements in commercial advertising design,combining and changing with various media,it displays the manifestations of commercial advertising design from multiple angles and dimensions,and comprehensively applies it to DBH brand advertising design.The DBH brand conducts on-the-spot investigation and investigation,and sorts out and integrates the current situation of the brand’s operation and visual design issues.First of all,combined with the actual problems of DBH brand advertising visual design,a set of scientific and implementable advertising visual design scheme is given;secondly,the linear elements are implemented into the practical application of commercial advertising design,which makes up for the DBH brand visual image design.To improve and optimize the professional level and visual expression of its brand visual image.In addition,a good market consumption guidance has been formed through the design of commercial advertisements.Finally,referring to and learning from the operation methods of excellent sports brands at home and abroad,from the perspective of "brand operation" and "consumer",combined with the actual application of DBH brand to make an analysis;finally form a distinctive visual image and implement it into business in advertising design.The practice of linear elements in various forms in commercial advertising design makes up for the shortcomings of DBH brand advertising visual design.The combination of linear elements in commercial advertising design has a good display effect,showing the characteristics of smooth,fine and vivid pictures.It aims to bring more visual impact and aesthetic experience to consumers,enhance and deepen the practical value of brand commercial advertising design,and use a variety of commercial media for design integration practice,so that the DBH brand can have a better future in the future.Commercial development space,enhance the artistic value and commercial value of brand advertising design. |