The IP Image Design Of Tianjin City From The Perspective Of Cultural Creativity

Cultural creativity is centered on creativity,by different carriers,it shows the cultural phenomenon of mutual influence and mutual fusion among diverse cultures.The shaping of urban IP(Intellectual Property)image is a kind of cultural shaping,it’s a way of shaping social relationships,it’s the idea derived from the connotation of urban material and spiritual life,which is a high summary of urban development.By creating a virtual image,the IP image of the city has certain positive significance in improving the popularity of the city and driving the development of related industries of the city.Generally speaking,a good city IP image design can effectively promote the development of information services,tourism,science and technology education and other related industries.Cultural creativity and related industries absorb and integrate the characteristics of other industries(such as industry,pharmaceutical industry,design industry,etc.)for development and utilization,so as to enhance the competitiveness of the product.To some extent,cultural creativity can improve the originality and specificity of urban IP image design,increase the competitiveness of urban IP image,and improve people’s recognition and acceptance of urban IP image.On the other hand,the city’s IP image can promote the development of cultural and creative industries,and the two can integrate and promote each other.From the perspective of cultural creativity,this paper investigates and analyzes the status quo and problems of Tianjin city IP image design,and studies the relationship between cultural creativity,related industries and urban IP image design.Taking Tianjin city as an example,this paper demonstrates the relationship between the two,as well as the application and promotion of cultural creativity in IP image design of Tianjin city.Taking the innovation point of integrating cultural creativity theory into the IP image design of Tianjin city,this paper conducts in-depth research and practice.This paper uses the methods of field investigation,literature,empirical research and summary to analyze and integrate the history and culture,cultural customs,urban architecture and folk customs of Tianjin,and extract the typical cultural elements of Tianjin.In this way,it can design the IP image of Tianjin,and design related cultural and creative products,which can provide relevant theoretical basis and practical reference for the future integrated development of IP image and cultural and creative industry in other cities.