| As one of the most popular pictorials in the Republic of China period,the "Liang You" pictorial published its extremely rich print advertisements,which is a microcosm of the development of the advertising industry in Shanghai,reflecting the transformation of China's advertising design in the historical environment of western learning.This change has had a profound impact on modern print advertising design,which is still worthy of reference from modern print design.Taking the print advertisement of the "Liang You" pictorial(1926-1945)as the research object,combined with relevant historical facts,it is studied from the perspective of art design,and through inductive analysis,the formal characteristics and times of the print advertisement in the pictorial.The value is elaborated in more detail.The research will be elaborated from four parts: The first part summarizes the situation of graphic advertisements and graphic advertisements in graphic magazines,reveals the unique artistic value of graphic advertisements in graphic magazines,and is a combination of secularity and elegance.The second part conducts a formal analysis and summarizes the characteristics of the "Combination of Chinese and Western" in the print advertisement of "Liang You" and the development process from reform to maturity and form aesthetics have become new pursuits.The third part combines the background of western learning and the analysis of the visual form of graphic advertisements in pictorials is the result of a combination of local and foreign factors.The impact of foreign art is the most direct.In the fourth part,I will learn from the graphic advertising design ideas and methods in the "Liang You" pictorial,broaden the pictorial research ideas,and use this to guide design practice and promote the development of contemporary art design. |
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