A Study Of The Chinese Communist Party's Promotion Of Its Ruling Image In The Self-media Era

With the rapid development of media technology and the continuous enhancement of democratic consciousness,the image of the ruling party is highly valued by the public.In order to achieve long-term governance in an increasingly transparent environment,the Communist Party of China must establish and maintain a good ruling image.The elements of the ruling image of the Communist Party of China mainly include the main elements and objects.Main factors include the nature of the party,the concept of ruling,the way of ruling,the ruling performance and the ruling system;the object elements mainly refer to the public perception and evaluation.The importance of the promotion of the ruling image of the Communist Party has been discussed by Marx's classic writers;the Communist Party of China is in power.In the process of practice,it has been constantly explored and innovated to enhance the image of ruling.Since the arrival of We-Media Era,the public's perception of the ruling image of the Communist Party of China has shown the characteristics of multi-angle,omni-directional and multi-level.This has provided an opportunity for the CPC to further enhance its ruling image:since the media have kept the public informed of the CPC's principles and policies,which is conducive to enhancing the CPC's image of being pro-people,and since the media has provided the people with a new platform for participating in politics,It is conducive to promoting the democratic image of the CPC;We-Media has expanded the influence of the party organizations on a wider scale,and is conducive to promoting the high-efficiency image of the CPC;but at the same time,since We-Media has the characteristics of interactivity and autonomy,Make the freedom of news clear This has brought new challenges to the promotion of the ruling image of the Communist Party of China:decentralization dissemination weakens the Party's creed image,the flood of false information affects the Party's performance-oriented image;The instant spread of the unhealthy trend in the party magnifies the negative image of the Party members and cadres,and the disorderly political participation can easily damage the party's legal image.Therefore,in order to further promote the ruling image of the CPC in We-Media Era,we must start from three aspects:the ruling party,the public and We-media which have an important influence on the ruling image of the party.The Communist Party of China itself should not forget its original ideals and aspirations,seek happiness for the Chinese people and rejuvenate the Chinese nation,promote the Party's performance-oriented image by comprehensively deepening the reform,and promote the Party's legalism-oriented image by comprehensively governing the country according to law.From the public point of view,we should improve the moral and cultural literacy of Internet users,standardize the public network words and deeds,and constantly promote the system of citizen political participation.At the same time,to strengthen the management and utilization of We-media,we should not only strengthen the construction of mainstream ideological position,but also effectively govern We-media according to law,and regulate the behavior of competent departments and We-media operators according to law.Only a multi-pronged approach can effectively enhance the new image of the CPC in power.