Research On The Business Model Of Private High-end Elderly Care Projects Based On The Perspective Of Industry Chain Synergy

The sixth population census in 2010 shows that the proportion of the population aged 65 and above in China reaches 8.87%,which means that China has entered the "aging society".Compared with 2000,China's elderly population increased by 55.93%,accounting for an increase of 3.11%,and the elderly dependency ratio increased by 3.8%.It can be seen that the total amount and growth rate of the elderly population in China are extremely high.Aging is an inevitable dilemma in China's social development,and the key to solve the problem is to provide for the aged.It is not only the basic needs of our social life,but also the spiritual needs of every citizen to vigorously develop the pension service industry and properly solve the pension problem of "silver haired people".From the perspective of industrial chain coordination,I studies it by using coordination theory,symbiosis theory and other tools.In the process of research,literature,interview and case analysis are used.Through consulting a large number of literature,I found that collaborative development is a more research topic in the field of management,and collaborative theory is applied to the exploration and development of multiple industries.However,due to the high-end pension service industry in China is in its infancy,there is little research in related fields.Therefore,I first summarizes the current situation of domestic high-end pension industry,combing the investment and financing status,operation status and development difficulties of high-end pension industry.Large investment in the early stage and long return period lead to financing difficulties.High cost unreasonable allocation of resources,mismatch between supply and demand and other factors lead to the loss of most institutions.Even for profitable institutions their profit level is low,which seriously restricts the development of high-end pension service industry in China.Then I summarizes the basic business model of the existing pension projects in China.And five representative innovative business models are analyzed,and their advantages and disadvantages are summarized.After that,the paper studies the business models of Japanese Pension industry and American Sun City pension community with case analysis method,and extracts the practical experience which is worth learning.I collected a lot of basic data of 1-project in southern Jiangsu,and analyzed the existing problems of L-project business model based on the existing data.It mainly includes single financing channel,high construction cost,failure to form an intensive operation advantage,failure to form a clear business model,etc.Through industry chain collaborative analysis,business model canvas analysis and so on,we get the multi angle industry chain coordination strategy of design collaboration,operation collaboration,sales collaboration,human resource supply collaboration.Finally,the business model design of L project:Target customers are high knowledge and high income people over 60 years old.The main profit growth point is the property right and use right of the leased and sold property,the management fee and various pension service fees,and the tourism and holiday business income is the auxiliary profit growth point.The utilization and tourism industry are integrated to form a composite business model,improve the utilization rate of resources and increase the source of income.Use modern communication methods and tourism business channels to expand sales channels.Under the innovative idea of strategic alliance and cooperative operation,we will create special service products for tourism elderly care in different places,coordinate intensive operation of industrial chain,optimize cost" structure,and form high-quality services and reasonable cost operation.Build the brand of the characteristic industrial town for the aged and gain the competitive advantage of the regional industry.