Chain Business Model Of The Chinese God Of Meat

Chain store is a popular marketing model in west country. Analysing its theory and practice is very important to Chinese companies which are facing drastic international competition after Chinese entering WTO.This paper takes TangRenShen meat product's chain store practice as the main clue. Firstly ,the basic theory of chain store and the experience of chain store developing in west country are expatiated. And then by analyzing the TangRenShen meat product's strategy status market status, market condition and SWOT, the need and reality meaning of TangRenShen meat product's Chain store is put forward. Based on this, a model includes three parts: the basic principle strategy and standard system of chain store is designed for TangRenShen meat product marketing. At last the model's performance is also analyzed.