Research On The Professional Development Strategy Of HS Law Firm

The specialized development of the law firm in China is actually the objective demand and inevitable outcome of high development of market economy and social division of labor.HS Law Firm is a medium-size law firm.The specialized development is of vital significance to its growth.On the base of stating the content,advantage and standards of the specialization of the law firm,the thesis utilizes PEST Analysis and Porter's Five-force Analysis to make a detailed analysis and evaluation of the external and internal environments HS Law firm is facing.The thesis deems that HS Law Firm has achieved preliminary specialization but faces the problems of being weak in professional advantage,marketing,brand image,high-end specialty and senior talents.These can't meet the demand for the specialized development.Through above analysis,argumentation and study,the thesis deems that specialization is an irresistable trend and the road of development for HS Law Firm.HS Law Firm must adopt the centralized development strategy to furthest occupy the legal service market of the dominant mineral resources and legal risk management.Meanwhile,HS Law Firm must conduct the specialization strategy in marketing,brand,talents and strategic alliance.In order to ensure the execution of specialized development strategy,HS Law Firm must strengthen the production construction of legal service,promote team building,enhance the knowledge management and corporate cultural construction.The thesis will surely set a positive guiding effect on HS Law Firm's specialized development,and meanwhile play a reference role in law firm's specialized development in Midwest China.