Research On The Development Strategy Of Inner Mongolia Shouzheng Law Firm

The outstanding attributes of lawyer profession are legal attributes and social attributes.Of course,there are also certain commercial attributes,whose essence comes from legal authorization and social entrustment.Then,the law firm on which lawyers conduct their practice activities cannot be separated from the same attribute.Because of commercial properties,nature also cannot escape the pursuit of business competition,strategic leadership and performance excellence fate,especially in the current global economic downturn,China's economy enters a new normal circumstances,how to break through the bottleneck,the law firm out of a strong competition ability and the development of competitive advantage,is the first problem of law firm managers need to think about.Law firm managers need to recognize that the "goat-by-the-sheep" approach to law firms has become a thing of the past in the new normal,and that the "catfish effect" is the inevitable outcome of the fierce competition in the future.At the same time,managers need to recognize that competitive advantage comes from sophisticated strategic decisions and the implementation of a series of strategic plans based on strategic decisions.In Inner Mongolia is law firm as the research object,in view of the present law firm strategic management in the process of actual development exist some difficulties,based on the operating and managing experiences of the enterprise strategic management theory and the legal profession,on the basis of using the PEST and porter five models to keep is the external environment analysis,the law firm keep teasing out is developing law in the face of opportunities and threats;At the same time,through the analysis of the law firm's resources and capabilities,it further clarified its own advantages and disadvantages.Based on this,SWOT analysis is used to finally choose the growth development strategy and differentiated competition strategy,and then put forward the safeguard measures for the implementation of the firm's strategy from the aspects of talent,marketing,business,finance and organization.Through the research of this paper,on the one hand,it can help ShouZheng law firm to solve the problems of positioning and strategic choice and implementation in the development process,on the other hand,it has a reference significance for other small and medium-sized law firms to position and strategic choice and implementation.