Feminist Research In Xiaohongshu, A Community E-commerce Platform

Science and technology have changed the world.The progress of mobile Internet has broken the community form of geographical restrictions and reshaped the social division of labor.The mature development of Internet economy has made Internet services develop in the direction of refinement.In this context,Xiaohongshu,a community e-commerce platform that takes lifestyle and consumption decision-making as the entry point,emerges as the times require,and continues to grow,attracting many users and commercial capital.In the development process of Xiaohongshu,users in Xiaohongshu community record and share their lives through graphics,video and other forms,and match the massive information accurately with machine learning,which meets the users' dual desires of social and consumption,especially the needs of female consumers.In today's society,women are widely involved in social life,and their social and economic status is significantly improved.Women have more autonomy in family consumption and personal consumption.At the same time,technology empowerment also allows more women to participate in the construction of the Internet community and become an important participant in the Internet community.With the continuous development and expansion of Xiaohongshu,the number of female users accounts for 85% of the total number of users,and the topics around women in Xiaohongshu continue to increase.Therefore,the feminism characteristics in Xiaohongshu community continue to deepen,and many contents show feminist values and ideological characteristics.Based on the characteristics of a large number,a wide range and a variety of content related to women in Xiaohongshu,the feminist content in Xiaohongshu is of great research value.Therefore,the first chapter of this paper will focus on theorientation of the little red book In the second chapter,we will sort out the main discussion contents of Xiaohongshu,and find that the topic setting of Xiaohongshu mainly focuses on the topics of women's concern;in the third chapter,we will start from the feminist position of Xiaohongshu,and analyze the position of Xiaohongshu community in the main issues;in the fourth chapter,we will spread the contents of Xiaohongshu Research on the way of broadcasting and the expression of feminism.Through the above analysis and research,to explore the characteristics and new changes of feminism in Xiaohongshu community e-commerce platform.