Research On The Consumer Behavior In The Healthy Lifestyle Of Urban Elderly

This study focuses on the healthy lifestyle and fitness consumption of the elderly.Human consumption behavior has emerged with the emergence of human society since ancient times,and is one of the oldest social behaviors that human society can maintain.Some scholars have proved that the most prominent feature of the consumption behavior of the elderly is health-oriented.Therefore,this paper focuses on the healthy lifestyle of the elderly and tries to find the influence of individual consumption on the healthy lifestyle of the elderly from the perspective of fitness consumption.Based on the urban elderly fitness activity as breakthrough point,healthy lifestyle study operationalization Japanese sociologist ever to build a rich for life system theory of consumer behavior,from individual stipulations,the structure of the life,living environment and life consciousness factors four dimensions,to decompose the fitness consumption.In addition to the individual prescriptive factors measured by demographic characteristics,exploratory factor analysis was used to extract the other factors into 3 factors,and then binary Logistic regression analysis was used to study the influence of the elderly on fitness activity selection and national fitness participation.Through empirical analysis of data,this paper finds that media information has no significant influence on fitness activity selection,social interaction and commodity consumption have significant influence on fitness activity selection,and education level and pre-retirement occupation also have significant influence on fitness activity selection.Commodity consumption has no significant influence on the sense of participation in national fitness,while social interaction,mediainformation and educational level have significant influence on the sense of participation in national fitness.Through analyzing the research results,this paper ponderates the study on the healthy lifestyle of the elderly in urban areas,and puts forward the research conclusion that the social and economic status is still an important factor affecting the healthy lifestyle of the elderly,and that the construction of basic sports facilities should be paid attention to and improved,and the national fitness program should be actively promoted.