Research On The Management Strategy Of Local Government Network Public Opinion In The Self-media Era

At the era of “We Media”,the time in which everyone has the ownership of a microphone or a camera,internet has became the main battlefield of public opinion struggles.Recently,there appears a tendency of normalization,enlargement and complication of online opinion crisis.On the other hand,some of the local governments still have problems of lacking realization,attention and coping capacity withinternet public opinions.Therefore,when they have to directly face to those problems,they in most cases would lose initiative,and caught into corner.Government behaviors sometimes lead to the deterioration of the situation,and even worse,trigger violent crimes and social crisis.Thousands of lessons teach us,when an individual or local government was involved in an event of internet public opinion,it is not wise to standby and wait,while actions without careful plan will also do no good.What should be done is facing,answering,resolving,and then eliminating the adverse influences.This essay mainly discusses how local governments strengthen the management of online public opinion in the era of we media.Therefore,this essay analyses the mainly discusses how local governments strengthen the management of online public opinion in the era of self media,and summarizes the frequently-used method of public opinion management on the perspectives of Legal construction,policy construction,mechanism process and Countermeasures.This essay also summarizes and analyzes the characteristics and evolution rules of Internet public opinion in the era of self media,and discusses comprehensive and practical suggestions to the local governments through multiple perspectives including constructing a harmonious and law-ruled internet environment,strengthen the control and management of internet public opinion management,and build up a channel for local government to speak out.