Research On The Inheritance Of Chinese Style Wrestling Through Commercial Operation

In Jinan,Shandong because in recent years,the government attaches great importance to the national sports and Chinese Wrestling have more and more practice,as the national fitness project by the people's favorite,inheritance and development of the situation is good.The combination of sports and economy development is the theme of the times,taekwondo,judo,boxing,Sanda projects through the commercial operation by the successful experience of the rapid development tells us,Chinese wrestling to get more widely spread and inheritance,but also through the path of development of the commercial.How to make the professional sports through the commercial operation became popular,the Chinese style wrestling promotion and inheritance.The study of inheritance and Chinese style wrestling promotion has a far-reaching significance,people practicing Chinese style wrestling,physical fitness,entertainment body and mind,also can make our national culture inheritance and promotion,the commercialized operation significance of Chinese style wrestling extraordinary.In this study,by using literature data method,expert interview method,questionnaire method,on-the-spot investigation method,to Jinan City the Chinese Style Wrestling Club,wrestling the commercialized operation status research,draw the following conclusions: 1.in Ji'nan City,the commercial operation of Chinese style wrestling still has many problems,the Chinese style wrestling technology system is complex,the technical movement is more,the cultural theory also needs to enhance.Chinese wrestling go commercial development imperative,China wrestling competitions should avoid weaknesses not like Sanda,Muay Thai,kickboxing and other projects use the same level according to the weight division game,and should give full play to the characteristics of technology itself technical level of division level to increase the competition game,ornamental,refined cultural value.2.the development of the Wrestling Club has no reference to the success of the case,is still in the exploratory stage.The questionnaire survey found that there is no uniform standard for the Wrestling Club,the practice time is relatively scattered,it is difficult to carry out systematic training.Most of the participants were over 20 years of age,and children and adolescents were less.The facilities are poor,and the protection is poor.To improve the service level of the Chinese Style Wrestling Club,improve the club training environment,meet the needs of the club members,increase publicity efforts,and actively marketing.After 3.2004 years of wrestling King tournament Ji'nan not have held such a large in commercial operation on the China wrestling game,game has no continuity,imperfect competition.The technical level of the athletes is uneven,the difference between professional athletes and amateurs is big,there is no high level of competition.High levels of wrestling coaches have fault,occupation and mobilization less.In less media,mostly in the news of the passing situation,there is no live tracking reports,there is no large-scale special programs,publications reported in the newspaper is very limited.4.Ji'nan municipal government departments should attach great importance to the development of China wrestling to create unique Qilu culture,make full use of Ji'nan "falls city" status,carry forward the national traditional culture,commercial operation and actively organize Chinese wrestling organization,TV media participation;at the present time by government departments to strengthen the provincial TV station etc.excellent media,increase competition propaganda,Shandong TV station in the development of Chinese wrestling can provide a great opportunity,like Henan TV's "martial arts wind",so the development of China wrestling also need Shandong mainstream media participation;strengthen the training system of Chinese wrestling talent,and strive to cultivate a group of professional coaches and high level athletes;investment actively intensify competition funds,promote the competition of commercial operation,expand the influence of the game Force,so that the Chinese style wrestling can be inherited and healthy development.5.Ji'nan as one of the four Falls City,have a good mass base,Chinese wrestling enthusiasts more relative to the surrounding city,"falls city" influence still exists.Ji'nan is the capital city of Shandong Province,is the political,economic,cultural,science and Technology Education Center,with humanities,geography,science and technology,culture and economic advantages are conducive to the commercial operation of China wrestling match.As Shandong Province,Ji'nan Education Center,high-quality talent to cultivate high-quality universities gathered China wrestling,Shandong Normal University,Shandong Sports Institute has Chinese professional wrestling,achieved excellent results in the national competition.Provincial excellent TV stations and the intervention of the major media to expand its influence and publicity efforts.The implementation of the national fitness program is conducive to the development of Chinese style wrestling.