Research On The Standardized Path Of The Youth Basketball Training Market In Chengdu

As a major pillar of the sports industry,sports training has also brought about some problems in the use of its enormous economic efficiency and good social benefits.Among them,Chengdu's youth basketball training institutions have a strong "unscrupulous" image,ignoring the quality of products and services provided,and seriously harming the interests of consumers.The reason is due to the dislocation of roles or the lack of behavior of different stakeholders,which affects the standardized development of Chengdu youth basketball training market.In view of the above issues,this paper studies the interests of Chengdu youth basketball training market from the perspective of stakeholders.First,identify different interests in the youth basketball training market;then,analyze the interest appeals of different stakeholders;and finally,from different interest subjects,propose the Chengdu youth basketball training market's standardization proposal,aiming to realize Chengdu youth basketball.The training market is healthy and sustainable.This article uses the literature data method,the expert interview method,the field investigation method,the questionnaire survey method and the mathematical and mathematical analysis method to comb the Chengdu city youth basketball training market supply and demand present situation,the existence question to comb,the statistics and the summary.On this basis,from the perspective of stakeholder theory,different stakeholders in the Chengdu youth basketball training market are analyzed and researched,and a corresponding standardized approach is proposed.The conclusion is:(1)Chengdu youth basketball training market supply and demand status: Overall,Chengdu youth basketball training market is in short supply,the market capacity is large,the development speed is fast,and the market profit is considerable.(2)The main problems in Chengdu youth basketball training market are:non-standard supervision mechanism,chaos in market entry and exit;unfair competition behavior,unhealthy competition environment;non-standard trade behavior,obvious tax evasion and tax evasion;non-standard internal management,product quality But off.(3)Identification of different stakeholders in Chengdu youth basketball training market: core stakeholders are training institutions,trainees,and parents of trainees;intermediate stakeholders are trainers,managers,site resources,and sporting goods companies of training institutions;The marginal stakeholders refer to the administration of industry and commerce,the administrative department of sports,and the Chengdu Basketball Association.(4)Interest demands of different stakeholders in Chengdu youth basketball training market: training institutions and coaches mainly focus on economic interests and brand interests;consumer groups mainly rely on entertainment and fitness interests and social interests;business administration department,sports administration Management departments and associations mainly focus on the benefits of order and efficiency.(5)The standardized path for different stakeholders in the Chengdu youth basketball training market: The industrial and commercial administrative departments shall strengthen market entry and exit review,increase supervision,and purify the market environment;the sports administrative department shall emphasize the main responsibilities,improve the management mechanism,and regulate the market behavior.Chengdu Basketball Association attaches importance to industry norms,highlights industry self-discipline,and forms internal supervision;basketball training institutions abide by laws and regulations,maintain market order,and optimize product quality;coaches ensure qualifications,comply with professional ethics,and improve business standards;consumer groups Safeguard the legitimate rights and interests,select excellent organizations,and eliminate bad actors.