| with the general development of "Internet +" technology,the gradual transformation of people's physical fitness mode and the combination of "Internet +" technology and physical fitness,the "Internet + sports" model has developed rapidly.Sports training,sports fitness venues,sports equipment,sports video and sports news and information and other information to enrich people's sports fitness life,have the sports information related businesses and the connection between the sports lovers in the background of "Internet + sports" also have a new way,the online and offline mode.By focusing on the development trend of Internet and relevant policy of the country,on the Internet in recent 10 years and 126 APP platform development of related literature,in-depth analysis of the development of the Internet and APP platform,and participate in related subjects research and investment in the development of the "Dan xu" sports APP platform,using the literature material law,questionnaire survey,field operation and method,set up the technical team for APP development and push related work,detailed solutions for the development of sports APP and promotion methods.The following conclusions are drawn:(1)under the background of "Internet + sports",people's sports and fitness methods are more diversified and life-changing.Way to get the sports information people under the influence of the Internet more rich diversity,living standard gradually improve,make people has a new cognition of sports fitness,"Internet + sports" pattern of the characteristics of convenient,make the sports service industry in the development of mobile client efficiently,gradually enrich people's leisure life,affecting people's sports fitness style.(2)currently,there are few platform apps related to sports service industry in China,and the quality of service in sports and sports is not high.Well-run involves the sports service industry main platform class APP 58 city,Meituan,tencent sports,such as the lark,58 city and the mass of service life in such a large share of the market,but in the function of sports service industry and audit mechanism is not perfect,high-quality service to selection.Tencent sports,lark and other special sports APP,the functional mode is relatively single,the offline experience is not perfect,satisfying people's sports fitness needs are not comprehensive,the service quality is not high.At present,there is no sports APP that can meet the needs of sports and fitness in many aspects.(3)the functional framework of "Dan xu" sports APP is more comprehensive,which involves the popular direction of sports service industry.The positioning of "Dan xu" sports APP is mainly based on the local online and offline integrated sports service industry APP platform,covering a wide range.Involved in sports service industry of sports training,sports competition,sports video,stadiums and sports information,such as an APP can meet the demand of people to a variety of sports fitness,can realize the online selection and communication;Online payment order and offline experience;Online sports video live;Online sports competition registration and offline competition;Browse the latest sports news headlines and sports training online interaction.(4)the development and promotion plan and financial plan of "Dan xu" sports APP are relatively perfect,but the financing channels are relatively traditional and single.Early December 2017 APP has developed to the third stage version,sports training,sports venues and sports video functionality is implemented to the operation,management background is stable,has preliminarily for social promotion,began in the service of the sports fitness users.All work is arranged within the scope of the promotion plan and financial plan and shows good development status.However,the current financing approach is the traditional financing way,which has already missed the financing of angel round,which has certain influence on the development and promotion of the later APP functions. |
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