Research On The Consumption Of Live Sports Events In My Country Under The New Media Environment

The consumption mode of the new media platform is not only a new way to promote sports consumption,but also a new product of the development of competition rights.As a new path for the development of intangible assets,it is not only an opportunity for broadcast platforms to seek benefits,but also a new direction for sports scholars to study.This article uses literature,law,questionnaires,case analysis and comparative analysis,etc.,and takes Tencent Sports,PP Sports and New England Sports as the research objects,summarizes the start and development of the new media event live broadcast,and analyzes The causes and characteristics of paid events,and the study of consumer status and preferences of relevant consumer groups,and analyzed the factors that restrict the development of current paid events.Based on this,it puts forward the strategy of upgrading payment mode of broadcast platform under the background of new media.The specific research content is as follows:1.From the perspective of the supply side,the NBA,La Liga and the Premier League are the main paid events,from the payment methods,paid event content,game commentary,game quality,multi-screen layout,special programs,etc.to Tencent Sports,New A comprehensive comparison was made between broadcasters such as British Sports and PP Sports.2.From the perspective of consumers,research on the current status of sports consumer groups,including gender,age,income,amount spent,paid event items,common viewing equipment,frequency of events,etc.,new media commentary,mobile phone APP,tournament exclusive service,game gap,game push,payment platform,etc.analyze whether consumers are satisfied with the current paid events.3.Analyze the reasons for restricting the development of paid tournaments from the aspects of live streaming,pirated websites,and barrage junk.4.Strategies for upgrading the payment model of broadcast platforms in the context of new media:(1)To enrich the new media paid events and improve the audience for the events;(2)To optimize and improve the new media sports client;(3)To create a consumption environment for sports events and improve sports Audience consumption awareness;(4)Develop multiple consumption channels and reasonably adjust consumer prices;(5)Strengthen the level ofnetwork commentary to ensure the quality of competition broadcast;(6)Effectively protect their broadcast rights and purify the network environment;(7)Provide personalities Welfare,cultivate new media user loyalty.