| Since the invention of the basketball movement,Media technology vigorously promote and various regions of ethnic culture gouge,so that basketball has become a world-class sports with international culture influence,Basketball also has a large number of loyal fans,and gradually formed a set of complete cultural system.Basketball was introduced to China in 1895;China has established a solid foundation.Our basketball career,competitive basketball,professional basketball,the masses basketball,basketball industry have made some progress.Fans phenomenon is a special phenomenon of mass culture in the modern society,the condensation fan culture of different regions,different times,different cultural background,the value orientation of different ethnic groups of fans and aesthetic ideas.It should be noted that the fans because of their fascination with different projects,their behavior and cultural phenomenon presented different,cultural behavior of sports fans as a measure of a country's sports culture influence the strength of the mark.In the process of the development of basketball movement,the fans is the vigorous development of the basketball movement,as a sub culture of basketball culture system,fan culture restricts the rapid development of basketball career to a certain extent,Chinese basketball fans of rich cultural connotation,containing the basketball fans group and individual,competition and cooperation,and communication and so on many of the sports culture elements of social cultural globalization.This paper selects the"Chinese basketball fans" this particular sports fans group case study;through the social behaviors of sociology,psychology is the study of the fans,to fans as specific people living in social relations;basketball fans in China involved in the basketball movement behavior and psychological activity in-depth understanding and analysis of the deep cultural characteristics and internal logic of the Chinese basketball fans.Through the survey found,along with the development of the fans thought,meaning fans have is not simply the traditional "audience",organized individual or group but of independent thought,the culture of the Chinese basketball fans behavior is not the average person thinks the zealot,irrational,but somewhat abstemious,implicative.The article adopts qualitative research method into the research object of the natu-ral situation,the interpretation of the Chinese basketball fans phenomenon in this social fact in the natural situation,to the basketball fans of the life world and the fans relevant organization operation observation,experience,communication etc.through observation,participatory survey and other methods to collect data,and t he result of the research of scientific analysis,combined with the western world exploration of "Fan Culture" theory,And has carried on the scientific analysis to the results of the study,combining the theory of "fans" culture to the west,and the analysis of the fans in the stands language text analysis and semantic interpretation and show the features of fans fans dress,the paper mainly completed the following research contents:(A)Introduced the basketball culture and foreign fans culture foundation theory and other related content,connotation and denotation of fans and culture were summarized,based on the interpretation of China basketball fans culture,put forward the definition of Chinese basketball fans culture.(B)Through the full study on the existing literature and reference,and combining the research content and purpose of this paper,by using the method of qualitative nays-is.cultural behavior a watch fans deeply fans group,by using the method of resource re-search network,reading selection at present domestic sports mainstream website:flutter vertical sports website with the representatives of Sina,Sohu portal website and led by the traditional sports official athletic site-Net Ease tiger,Basketball Baidu Post Bar,C-hinese basketball fans network,China basketball forum,CBA fans club.web CBA etc.research on speech site fans do fans forum column,search over the years about the riot of fans,the star fan interaction,fans of carnival,including network video,documentary,and other related reports,access to the most close to the real data of the fans thought.(C)The analysis of individual mental characteristics of the Chinese basketball fans,explore the basketball movement influence to society,to the person's culture value,make the person accept to basketball in the basketball activity cultural enlightenment and edification and react.(D)Discusses our country basketball fans in the basketball culture development regularity and development characteristics in the process of development,according to the fans the ideological level and material level of culture,lead the fans in the form of institutionalization of the ways of thinking and behavior,provide the constructive Suggestions to the development of basketball culture in China.This study obtained the following results:(A)The development of China basketball fans culture experienced fans culture ini-tiaten period,improve the development of the transition period,a total of three creative leap period,among them,(1)As a cultural imports gradually spread in the campus,they became the political construction and development;(2)The NBA in a copycat swing,western culture gradually influence of competitive sports fans life;(3)Along with the industrialization and marketization of sports and domestic professional basketball league and rapid development,to worship of stars,the use of media to show the unique regional culture.(B)Existence of the emotional investment,investment and produce lasting concern a particular behavior mode,and the associated practice,can be called "Fan".According to the cultural characteristics of Chinese basketball fans,will be divided into the following categories:(1)Starchaser fans(2)Technique fans(3)Holon omy fans(4)Gl-ory fans.(C)China basketball fans culture is "culture audience" in Chinese broad and proof-und traditional culture and foreign sports culture,through the perception and participa-tion in basketball experience into a rich and complex,with China characteristics of part-icipatory culture.It mainly includes spirit culture,system culture,material Chinese bas-ketball fans culture three cultural layers to reveal the cultural characteristics of the fans.(D)Chinese basketball fans interaction with regional culture and emotion,loyalty,worship and exclusive distinction,main body pattern combined with group consumer culture,entertainment and cultural characteristics.(E)The fans are active people,influenced the development of Chinese basketball games,basketball,basketball industrialization management,development China fans culture mainly in the competitive basketball as a carrier,basketball goods for packaging,TV network for the media,sports media in order to realize the development to be power,should take this as a breakthrough,adhere to the people-oriented not the principle of un-interrupted,scientific development principle of systematic,step-by-step guide principle,construction has Chinese characteristics Chinese basketball fans culture.(F)Put forward the development path Chinese basketball fans culture construction:(1)Regulatory official fan club association,effectively guide the fans to watch the battle of civilization,for the fans to become the city's business card;(2)The fan culture acviti-es,bend force makes the Chinese basketball fans culture feast;(3)Establish core fans group,let fan culture,leading the healthy development of competitive basketball;(4)Establish exclusive website China basketball fans culture,humanistic care;(5)Strength-en the management of media,grasp the lifeline of public opinion. |
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