Basketball Culture And Basketball Market

The reformation of basketball market in China has reinforced the self-maintaining, sustaining development of basketball, but there are also some problems exist in the past and limited a healthy, standard and sustaining market in basketball. Globalization results in the competitions that basketball culture and market in China have to face, both from NBA and F1, 5 main football leagues among the world. As a result, we must build our own basketball culture and improve our own basketball market, make CBA a prominent brand through the world, and this mission of developing our basketball culture and market has became crucial. We cannot neglect the interaction between culture and economy while we are studying it, for it is necessary both for nurturing basketball culture and for the further development of basketball market.Basketball has been a unique culture in its development; it includes material culture, behavioral culture, system culture and spiritual culture. It also obtained characters like active, instructive, ethnical, competitive, open, communicative, sharing etc., and the function of standard education, health improvement, entertainment, increasing economic values and public benefits.Basketball is of cultural economy originally. The interaction of basketball culture and economy lies in their mutual repaying. Basketball culture repays basketball market by developing culture activities which have potential economic values and enrolling basketball culture into basketball market. At the same time, basketball economy repays basketball culture by enriching the content of culture, enhancing the build of basketball culture and facilitating the dissemination and creation of basketball culture through basketball market.From the view of economics, basketball marketing is handling the tangible and intangible assets of basketball; from the view of culture, it is a comprehensive effect that basketball culture has for basketball market. On one hand, it is a handling of tangible and intangible culture which are of potential values; on the other hand, it is a limitation and standardization to the market from basketball outside system culture and inside spiritual culture. The fulfillment of these limitation and standardization is just the penetration of basketball culture into market.The market trade between basketball tangible and intangible assets in CBA League Match lies in the realization of their values with respect to culture building and market interaction in the league. System culture and spiritual culture can interfere and standardize the market. Generally speaking, our tangible culture building is still weak, there are more market values waited for being further developed. In building system culture, we need to enforce the regulation of producing and governing, which are not clear now and before between league association and club; in building spiritual culture, we should modify our viewpoints about values and sports, reconstruct our professional ethics and prevent them from losing.Basketball culture in China should incorporate various cultures in itself under globalization, communicates equally with strong basketball culture, finds out the identities and differences between our basketball culture and strong basketball cultures, and then forms our own basketball culture, facilitates its conformity and creation. Only in this way can we improve our basketball culture building, disseminating and existing.Building the model of basketball culture needs us to focus on these two economic hypothesis and have a change in our philosophy. In order to establish basketball cultural market, we should shift from commodity marketing to basketball cultural marketing. In developing the market, we must notice social benefits, balance multi-goal benefits and satisfaction of the benefits, clarify the producing and governing in basketball league matches, found a reasonable benefits distributary's system. When handling such matters, we should also identify the capital as a player or a coach, make sure both players and coaches have their benefits and access reasonably the values of them as a human resource.