Research On The Development Of Sports Industry Cluster In Tianjin Tuanbo New Town

The sports industry cluster is the product of the integration of the global economy,and it is the product of the evolution.It is the application and innovation of industrial cluster theory in sports field.As a new power of the emerging sports industry,the sports industrial cluster of Tianjin Tuanbo New Town the development strategy of the cluster: Tianjin Tuanbo New Town rhythms of new city sports industry cluster strategy for sports services and health industry as the core,involving sports management activities,competition performance,health,leisure,venue services,education and training,sports scientific research and so on mo New Town has a wide development prospect and huge development space.The research object of this article for Tianjin Tuanbo sports industry cluster,and using research methods of literature,on-the-spot investigation method,expert interview method,SWOT analysis and logical analysis,from the advantages,Strengths,weaknesses(weaknesses),opportunities(opportunities and threats(threats)in four aspects of Tianjin Tuanbo rhythms of new city sports industry cluster development comprehensive analysis,the following conclusions.TianJinTuan internal rhythms of new city sports industry cluster development advantage is: good sports atmosphere,have a certain basis for sporting events,sports facilities,many unique tourism resources,strong scientific research strength,sport and health,the government's support.The disadvantages are: the cluster is still in the initial stage and the development environment is not perfect.The cluster management system and policy need to be improved.The external development opportunity is: it is the requirement of industrial structure transformation and upgrading;Deepening integration of Beijing,Tianjin and Hebei;Big events.External threats are: the overall development level of China's sports industry is low;There is a large gap of professional talents in the sports industry.Threats to competition of external sports services products;The threat of poor air quality.According to the result of combination of SWOT analysis,kinds of sports industry in the international sports industry cluster.It mainly divides into four functional areas,namely competitive sports training base,competition performance competition group,health promotion center and sports tourism vacation complex.Build two dominant industrial clusters: take competition performance industry and leisure tourism as the main body of modern sports serviceindustry cluster and body combined medical,health promotion as the core of sports health industry cluster.Tianjin Tuanbo New Town three main stages of development of sports industry clusters as: sports industry cluster period(2015-2020),the sports industry cluster growth period(2020-2025)and the sports industry cluster mature period(after 2025).Propose the following development Suggestions: seize the opportunity,strengthen the Beijing-Tianjin-Hebei sports industry linkage;Using the advantages of the venue to shape the IP of the ball games;Effective government intervention to provide a good environment for development;Improving the level of talents and strengthening intellectual support;Set up the concept of "big sports tourism" and improve the added value of products;Set up industry association to promote the management and self-discipline of the industry.