Research On The Development Status Of Fitness Personal Training Studio In Chengdu Hi-tech Zone

In this dissertation,by using approaches of referring documentation,field investigation,mathematical statistics,logical analysis,questionnaire survey and other research methods,taking the private fitness education studios in Chengdu High-tech Zone as the research objects,the development status and influencing factors of five private fitness education studios in Chengdu High-tech Zone were analyzed.The results are as follows:(1)Personal coaches are mostly young men who have dedicated themselves in fitness education for less than 2 years,and they achieved mostly bachelor degree of non-sports related majors.All of them hold certificates that qualifying them in teaching various fitness courses.This private coaches take part in training or further study twice or more per year.Generally,private coaches have stronger re-learning capability,with higher professional level and better service quality.(2)Most of their consumers are young women with undergraduate degree and well-to-do economic statue;the purpose of their participation in fitness is health preservation,shaping and reducing weight;the selection of studios mainly depends on the valuing of the quality of private coach service,fitness environment and geographical location.Satisfaction of consumer with every aspects of studio services ranging from high to low are curriculum projects,comprehensive services,venues and facilities.(3)The educational level of most managers are bachelor degree majoring in sports-related subjects,and the overall management level of this industry does not reach a high standard.Studio investment is small,mostly less than 1.5 million yuan;Curriculum mainly focus on lipid-reducing and shaping,and the teaching is mostly in a form of "one-to-one" training.The studio is equipped with front desk and logistics personnel,and the overall quality of service is relative high.(4)The factors affecting the development of fitness private education studios in Chengdu High-tech Zone are: education ability of private coach,consumer's demand,management level and national policy,etc.On this basis,some suggestions are put forward in terms of the education ability of private coach,consumer's demand,management level and national policy of fitness private education studio.(1)Organizing assessment and training actively to improve the level of fitness private education services.Managers should focus on optimizing the overall team structure of studio service personnel and arrange reception work reasonably,then organize professional and technical skills assessment at regular interval,promote professional experience exchanges between coaches,improve the professional ability of private education and external image temperament conditions.In terms of attitude and action,we strongly support private teachers to participate in relevant vocational skills training and bodybuilding competitions,improve their enthusiasm for training,indirectly publicize studios,attract more consumers and create higher economic benefits.For private education itself,it is necessary to constantly update professional knowledge,pay attention to its image management;at the same time,constantly learn and accumulate training methods,form a variety of training styles,so as to teach students according to individuals' aptitude and improve the level of service.(2)Master advanced management theory and improve the overall management level.Managers should learn management knowledge,standardize management process,orientate their own market position and figure out potential consumer groups according to their geographical location,environmental style and teaching characteristics.On this basis,courses and pricing should be set reasonably,and studio management should be strengthened,such as improving the work of the front desk and logistics section,improving parking service,improving the professional level of private coach and improving the training guidance ability.Varieties of chatacters and demands are inevitably exist for the reason of individuals' personalities.Studios should endeavor in creating diversed and comfortable environment to meet the need of customers' diversified demands,and thus enhence their satisfaction level on every aspects.(3)To formulate effective policies to standardize the operation of the fitness market.In the current policies on sports industry and national fitness,the government has more or less mentioned the need to promote the development of fitness industry.However,merely viewing from the perspective of policy is far from enough.The government should launch more targeted and effective policies to promote the development of the fitness market.At the same time,in order to avoid the situation of vicious competition,relevant government units should strengthen supervision and management,and strictly monitor market operation.Clubs and studios in the fitness industry should have a clear market orientation,solve the different needs of different target groups,and form healthy competition by establishing industry federations,so as to promote the healthy development of the fitness industry.